Next Level Pros22 Sep 2023

#36:Brandon Poulin: Founder Of Lady Boss, Marketing Expert, Family Man

Welcome to another episode of The Founder Podcast, hosted by Chris Lee! In this episode, we sit down with serial entrepreneur Brandon Poulin, who, along with his wife Kaelin, built a remarkable empire at a young age. Brandon is the founder of Lady Boss, a thriving health and apparel company that achieved a staggering $50 million in annual revenue before its recent sale.

But Brandon's journey wasn't an overnight success. He shares the story of his early entrepreneurial ventures, from running an auto glass company at the age of 17 to getting involved in network marketing. It was in the world of network marketing that Brandon and Kaelin found their footing and laid the foundation for Lady Boss.

Brandon reveals the turning point in their journey, where they embraced a predictable revenue model, understood customer acquisition costs, and honed their financial strategy. He emphasizes the importance of knowing the math of your business and how it can lead to sustainable growth.

As Brandon reflects on his entrepreneurial journey, he offers valuable insights about hiring the right team members and paying competitive salaries to attract experienced professionals. He shares the challenges of transitioning from a scrappy startup to a company with seasoned leaders and the benefits of investing in high-level talent.

Tune in to this episode of The Founder Podcast to gain wisdom from Brandon Poulin's incredible entrepreneurial experience and learn how strategic thinking and effective team building can drive long-term success in business.

HIGHLIGHTS

"It's been a crazy journey for us, but I think the biggest thing is just the impact that we've been able to have."

"Being able to retire your wife, give your family the life that you've always dreamed of, that's a really special feeling."

"You learn so much from failure, and that's what I've learned."

TIMESTAMPS

00:00: Introduction

02:00: Personal Growth

07:43: Network Marketing

10:43: Growth Strategies

17:22: Bootstrapping

21:53: Hiring Your Team

25:06: Hiring High Level Management

30:26: Time Management

36:54: Family Rhythm and Alignment

40:23: Motivation

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