Modern Marketing: Wisdom From Seth Godin
Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers?In this episode, I interview Seth Godin, one of the great thinkers of our e...
16 Nov 201843min
How to Create Ads That Move People to Action
Want a faster, better way to optimize your ads? Did you know that focusing on customers' emotions can help?In this episode, I interview Talia Wolf. She's the founder of an agency that specializes in c...
9 Nov 201847min
Facebook Video: Insight From a Facebook Watch Success Story
Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video?In this episode, I interview Rachel Farnsworth, a Facebook video expert. Her Facebook W...
2 Nov 201844min
How to Drive Organic Traffic With Bots
Want more website visitors? Wondering how Messenger bots can help?In this episode, I interview Natasha Takahashi, a chatbot expert and founder of a community for marketers seeking to master bots. Show...
26 Okt 201849min
Why We Abandoned Facebook Video Longer Than Two Minutes
Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I'd like to share some important marketing lessons we discovered and a resource I think you'll enjoy. Here's ...
24 Okt 201829min
How Artificial Intelligence Is Changing Marketing
Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing?In this episode, I interview Mike Rho...
19 Okt 201849min
How to Cultivate Community With Facebook Groups
Want more engagement in your Facebook group? Looking for tips on shaping your group's culture?In this episode, I interview Dana Malstaff. She's the author of Boss Mom and host of the Boss Mom podcast....
12 Okt 201847min
How to Get Customers to Evangelize Your Business
Want to increase your business's exposure in social media feeds? Curious how word of mouth can help you overcome algorithm changes?In this episode, I interview Jay Baer. He's the author of multiple bo...
5 Okt 201845min
