BrandBusters Ep. 21: David VanHimbergen, CEO of Reel Paper

BrandBusters Ep. 21: David VanHimbergen, CEO of Reel Paper

In Episode 21, James and Sean "Keep it Reel" with David VanHimbergen, CEO of Reel Paper, covering topics such as:


-Transitioning from CPG behemoth Procter & Gamble to leading a challenger brand in the consumer goods space


-The innovation process within leading brands Crest and Tide


-Navigating retailer expansion, including selection, to # of stores, geos, products, and shelf placement and presence


-Differences in consumer purchasing behavior between DTC and brick-and-mortar


-Bucking the trend of sustainable brands, winning on product performance and pricing


-Moving a category from commodity to care


This episode is a treasure trove for brands competing in the sustainable space and for listeners considering a career leap out of big CPG.

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Episoder(28)

BrandBusters Ep. 28: Aidan Morris & Matt Wilson, Co-Founders of Orion Supplements

BrandBusters Ep. 28: Aidan Morris & Matt Wilson, Co-Founders of Orion Supplements

In Episode 28, James and Sean sit down with Aidan Morris and Matt Wilson, Co-Founders of Orion Supplements — the Gen Z-driven, flavor-first protein powder brand shaking up the health and wellness aisl...

28 Mai 202542min

BrandBusters Ep. 27: James Pidhurney, Co-Founder of Chalkless

BrandBusters Ep. 27: James Pidhurney, Co-Founder of Chalkless

In Episode 27, James and Sean sit down with James Pidhurney, Co-Founder of Chalkless, the patented grip enhancement brand shaking up sports, fitness, and even military training. In this episode, we co...

30 Apr 202543min

BrandBusters Ep. 26: Mike Rosinus & Julia Botsford, Father-Daughter Founders of GoHydrate

BrandBusters Ep. 26: Mike Rosinus & Julia Botsford, Father-Daughter Founders of GoHydrate

In Episode 26 of BrandBusters, James and Sean sit down with Mike Rosinus and Julia Botsford, the father-daughter duo behind GoHydrate, the clean hydration brand redefining what’s in your water. With M...

2 Apr 202541min

BrandBusters Ep. 25: Dylan Menter, Founder of Bear Balanced Creatine Gummies

BrandBusters Ep. 25: Dylan Menter, Founder of Bear Balanced Creatine Gummies

In Episode 25 of BrandBusters, James and Sean sit down with Dylan Menter, founder of Bear Balanced, the world’s first creatine gummy brand. A Marine Corps veteran, SpaceX alum, and host of the How to ...

5 Mar 202545min

BrandBusters Ep. 24: Martin Forde, Retail Strategist & Former Dr. Squatch Retail Director

BrandBusters Ep. 24: Martin Forde, Retail Strategist & Former Dr. Squatch Retail Director

In Episode 24 of BrandBusters, James and Sean sit down with Martin Forde, a retail CPG sales expert whose career spans from PepsiCo to Dr. Squatch. Now running his own company, Martin helps brands cra...

20 Feb 202545min

BrandBusters Ep. 23: Daniel Schindler, CEO of Buoy

BrandBusters Ep. 23: Daniel Schindler, CEO of Buoy

In Episode 23, James and Sean chat with Daniel Schindler, Founder and CEO of the hydration brand, Buoy, covering: -Differentiating within the saturated hydration category-Prioritizing "convenience and...

30 Jan 202540min

BrandBusters Ep. 22: Ryan Chen, Co-founder of Neuro

BrandBusters Ep. 22: Ryan Chen, Co-founder of Neuro

In Episode 22 (and our first of 2025), James and Sean chat with Ryan Chen, Co-Founder of Neuro, the Leading Functional Gum and Mint Brand. In this episode, we cover: -Starting a company with your best...

16 Jan 202543min

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