It’s the Most Asked Survey Question — But Does It Make Any Sense?
Feedback Matters16 Apr 2025

It’s the Most Asked Survey Question — But Does It Make Any Sense?

Why “How Likely Are You to Recommend?” Might Be the Wrong Question In this mini-episode of Feedback Matters, Jeff and Rich tackle one of CX measurement's most sacred cows: the Net Promoter Score question.

👉 “How likely are you to recommend our hotel to a friend or family member?”

It sounds smart. It looks official. It’s everywhere.

But have you ever really thought about what it’s asking?

We dig into why this question often fails to deliver useful insight, especially in hospitality. From scale confusion to vague context, we make the case that it’s time to rethink how we measure guest loyalty.

This is just the beginning — in an upcoming episode, we’ll break down how NPS is actually calculated (and why that might be an even bigger problem).

🎧 Subscribe for more honest, practical insights about surveys, feedback, and the guest experience.

#NetPromoterScore #GuestFeedback #SurveyDesign #HospitalityInsights #CustomerExperience #FeedbackMatters #CX

Episoder(36)

Would You Be Completely Candid?

Would You Be Completely Candid?

What one small detail in a restaurant survey reveals about anonymity and guest feedback. In this episode of So You Want My Feedback?, we review a restaurant survey sent after a recent dining experienc...

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Don't do this to your guests. - So You Want My Feedback Episode 18

Don't do this to your guests. - So You Want My Feedback Episode 18

When Guest Surveys Go Wrong: A Masterclass in "Worst Practices" What happens when one of the world’s biggest hotel brands sends a guest survey that is confusing, repetitive, and mathematically imposs...

3 Apr 27min

Surveys, Reviews & The Missing Middle: What Hotel Guests Told Us

Surveys, Reviews & The Missing Middle: What Hotel Guests Told Us

84% of hotel guests rely on online reviews when booking. Only 4% regularly post them. So who is really shaping your hotel’s reputation? In this episode of Feedback Matters, Jeff and Rich explore the r...

16 Feb 33min

Fantastic Hotel Stay. How about the follow-up?

Fantastic Hotel Stay. How about the follow-up?

In this episode, we take a close look at a post-stay survey from a major international hotel brand. At first glance, it’s solid: clean layout, well-timed delivery, and even a personal touch — the gene...

12 Nov 202528min

What's up Doc?

What's up Doc?

In this episode, we take a look at something new for Feedback Matters — a patient feedback survey from a large medical practice. At first glance, the request feels solid: it’s respectful, professional...

10 Okt 202527min

Looks Good, But What's The Purpose of This Survey?

Looks Good, But What's The Purpose of This Survey?

In this episode, we take a closer look at a guest feedback survey from a popular restaurant inside a major hotel. At first glance, it does a lot right — short, simple, on-brand. But as we talk through...

18 Mai 202524min

Don’t Let a Bad Survey Be the Last Thing Your Guests Remember

Don’t Let a Bad Survey Be the Last Thing Your Guests Remember

In this episode, Jeff and Rich review the guest feedback survey from a boutique hotel operated by one of the world’s largest hospitality brands. While the guest experience was exceptional, the survey ...

30 Mar 202541min

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