SE01E10 - Future-Proofing Fitness - Building a Franchise that Lasts | Charlie Graves | Untold
Untold3 Jun 2025

SE01E10 - Future-Proofing Fitness - Building a Franchise that Lasts | Charlie Graves | Untold

In this episode of Untold — The Best Kept Secrets of Utah, host Jon Spiesman sits down with Charlie Graves, CEO of Athletic Republic, the franchise on a mission to turn raw potential into peak performance.

💡Athletes train for performance. Business owners should too. Preferably without the spandex.

Charlie shares the journey of leading a performance training business that’s more than just reps and drills — it’s about building cultures of trust, core values, and continuous improvement. From youth athletes chasing college scholarships to adults reclaiming fitness post-pandemic, Charlie breaks down where sports performance is heading and why the future belongs to those who adapt.

Warning: Listening may cause spontaneous ambition and speed drills.

They dive deep into what separates successful franchise operators, how to stay ahead of industry shifts, and why focusing on what you do best can change your business — and your life.

If you're an entrepreneur, leader, or business owner looking to learn how elite training and sharp leadership mindsets create long-lasting business legacies, this one's for you.

#AthleticRepublic #CharlieGraves #BusinessLeadership #UtahEntrepreneurs #UntoldPodcast #FranchiseSuccess #HumanPerformance #SportsBusiness #FutureProofing #EnduranceMindset #YouthSports #AdultFitness #EntrepreneurLife #LeadershipLessons

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Episoder(33)

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S02 E10 Most Perceived Risk is Imaginary - How He Grew His Business 800% in Year One | Zachary Bailey

What does 800% growth actually cost a founder?In this episode of Untold: Best Kept Secrets in Utah, Jon sits down with Zachary Bailey, founder and CEO of ZB Designs and creator of Wigglitz— the award-...

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Wilson Simons built a manufacturing company serving SpaceX, Airbus & Boeing — and he did it by refusing to compete on price. Here's the strategy behind it. What does it actually take to win contracts ...

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S02 E08 His Mentor Died, Tariffs Hit — How Lion Energy's CEO Kept Going | Tyler Hortin

What does it take to lead a company through change, uncertainty, and growth?In this episode, Tyler Hortin, CEO of Lion Energy, shares his journey from a finance background to leading an innovative ene...

9 Jun 33min

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19 Mai 40min

S02 E06 Rebuilding Culture after a Tough Merger- 3 Things that Worked

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What really happens to company culture after an acquisition?In this episode, David Beenfield, CEO and co-founder of Dwelo, shares a candid, behind-the-scenes look at navigating mergers, cultural disru...

12 Mai 36min

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In this episode, Matthew Wride shares an inside look at leading DecisionWise through a major transition following a private equity acquisition.He breaks down the real challenges of scaling a business,...

5 Mai 28min

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In this episode of Untold, host Jon Spiesman sits down with Joshua Christopherson, CEO of Achieve Today, to explore the hidden realities of leadership that rarely make it into press releases or boardr...

28 Apr 33min

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