A Better HR Business23 Jun 2025

Episode 287 - Using AI to Get Stunning Headshots – Inside BetterPic’s Rapid Growth

What if you could turn everyday selfies into professional-grade headshots, without the awkward photo shoot or expensive photographer?

In the latest episode of "A Better HR Business", Ricardo Ghekiere, Co-Founder of BetterPic, reveals how he scaled the company from $1.5K to $281K/month, by combining AI, bold marketing hacks, and a relentless focus on culture and customer trust.

Ricardo didn’t start BetterPic - he bought it for $1 when it was struggling. Through smart positioning, affiliate marketing, and 24/7 human support (yes, even for an AI product), he transformed it into a market leader.

Ricardo’s experience offers invaluable guidance for those growing an HR tech or consulting business.

In a wide-ranging discussion on the A Better HR Business podcast, Ricardo and I talked about:

✅ Buying BetterPic (www.betterpic.io) instead of founding it, and what to consider when acquiring a business.

✅ The rapid growth of AI-generated headshots and what's driving demand.

✅ Why building a full team (not just solo hacking) gave BetterPic an edge.

✅ Embracing full transparency with your team: metrics, mistakes, and all.

✅ Industries beyond headshots that are ripe for AI transformation.

✅ Using customer behavior and data to guide product expansion.

✅ Rocardo's marketing advice for HR-related business leaders.

✅ And much more.

Website: www.betterpic.io

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

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