Legends of Adtech: The Game-Changer - Seun Odeneye, MD UK & IE, Media at KINESSO

In Episode Two, we sit down with Seun Odeneye, Managing Director, UK & Ireland, Media at KINESSO, to explore his journey from the sell side to leading one of the largest media teams in the region. A true game-changer, Seun shares what today’s buy side really wants from adtech, how to lead with culture and performance in a fast-moving industry, and why CTV’s growth story is far from over (but also not all that different to other video media).

Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.

Connect with Seun Odeneye: https://www.linkedin.com/in/seun-odeneye-916baa12/

Learn more about KINESSO: https://www.kinesso.co.uk

About Seun:

Seun Odeneye leads the Media division at KINESSO UK & Ireland, part of IPG Mediabrands' tech-driven performance marketing agency. He focuses on advancing KINESSO’s capabilities across new media channels, overseeing a team of 350+ media experts specializing in Search, Social, Addressable, and Performance.

Along with his leadership team, Seun is passionate about supercharging KINESSO’s strategic media planning and activation, ensuring that IPG Mediabrands' partner agencies—Initiative, UM, and Mediahub—have an integrated, end-to-end engine that drives planning, optimization, and data-driven strategy for clients like Amazon, American Express, and Johnson & Johnson.

Before joining IPG Mediabrands, he was the Digital Integration and Operations Director at Mindshare UK, where he led the programmatic and affiliate teams and worked across the agency to drive digital integration for all clients. His career also includes a decade at Microsoft, where he held several key roles, culminating in Head of Microsoft Performance Network and Mobile Strategy Lead for the UK.

Outside of work, Seun is a proud husband and father of three amazing kids who keep him on his toes. He’s also a die-hard Arsenal fan and an avid boxing fan, always making time to catch the big UK fight nights whenever he can.

About KINESSO:

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both their agency partners and clients. They turn ‘action’ into ‘outcome’ for their clients, leveraging our unique optimization, analytics, AI, and experimentation capabilities. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry.

KINESSO have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, they offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries.

About The Digital Voice™ & Adtech Juice:

The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!

Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in:

ADTECH JUICE: https://www.adtechjuice.com

LINKEDIN: https://www.linkedin.com/company/adtechjuice

TIKTOK: https://www.tiktok.com/@adtechjuice

THE DIGITAL VOICE™: https://www.thedigitalvoice.co.uk