410: From Office Space Mushrooms to a Gardening Revolution with the Cofounders of Back to the Roots

410: From Office Space Mushrooms to a Gardening Revolution with the Cofounders of Back to the Roots

Nikhil Arora and Alejandro Velez started Back to the Roots by asking the same question in their business class–how can you grow mushrooms from used coffee grounds? So instead of taking their jobs in investment baking, the 2 friends began their journey of building an organic gardening brand for the next generation. Back to the Roots is America’s #1 organic gardening company and doubled its business 4 years in a row. They offer a wide range of grow kits, seeds, soil, and more to empower people to experience the magic of growing their food from inside their homes. Listen to Nathan chat with Nikhil and Alejandro about: Walking into a Whole Foods and pitching their first product Growing their first mushrooms in a rented office space Hitting their first million in revenue off sources of waste Why going to a farmer’s market is the best lesson for business Transitioning from selling products to empowering growers Navigating the accelerated growth of the industry during COVID-19 Their relationship as cofounders over the past decade Working with retailers like Home Depot, Target, and Walmart Their “Grow One, Give One” initiative And much more business scaling advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Episoder(610)

91: How to Rapidly Boost Conversions and Stop Losing Customers with Brian Moran of SamCart

91: How to Rapidly Boost Conversions and Stop Losing Customers with Brian Moran of SamCart

As the dominance of technology keeps on gaining steam, some non-techy, would-be entrepreneurs are made to feel discouraged. How can they compete with all the slick coders starting businesses in this v...

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90: Bootstrapping Vs Raising Capital with Ankur Nagpal of Teachable

90: Bootstrapping Vs Raising Capital with Ankur Nagpal of Teachable

The closest thing Ankur Nagpal has ever had to a job was a summer internship at Amazon when he was 18. Ever since then, he's been his own boss at companies that he's built. Outside of that brief fling...

3 Mai 201656min

89: The Power of Vulnerability as an Entrepreneur with Brene Brown

89: The Power of Vulnerability as an Entrepreneur with Brene Brown

Brene Brown was a meandering youth in her 20s, doing more traveling and bartending than she was building a business or focusing on school. As a result, she didn't graduate college until she was 30. No...

27 Apr 201629min

88: How 5x Founder David Cancel Builds & Sells Companies at Record Speeds - Founder of Drift

88: How 5x Founder David Cancel Builds & Sells Companies at Record Speeds - Founder of Drift

As the son of hardworking immigrants, David Cancel saw his parents working seven days a week to support their family. As an adult, he realized that not all people worked the way his parents did, which...

20 Apr 201647min

87: What it Takes to Sell Your Company to Amazon for $970m with Justin Kan from Twitch.tv

87: What it Takes to Sell Your Company to Amazon for $970m with Justin Kan from Twitch.tv

Justin Kan doesn’t come off as the type who lives for the spotlight. Which is funny, because at one point he live-streamed his life, 24/7 for the whole world to see, for months. That may seem like an ...

14 Apr 201635min

86: The Secret on How Triple Your Leads, and Close 90% of Sales with Gary Tramer of LeadChat

86: The Secret on How Triple Your Leads, and Close 90% of Sales with Gary Tramer of LeadChat

From a very young age, it was clear that selling was encoded in Gary Tramer’s DNA. His aptitude for sales emerged early when he was a scrappy little kid riding his bike around the neighborhood with hi...

7 Apr 201649min

85: Creating a $100m+ Marketplace that Dominates Your Industry with Martin Hosking of Redbubble

85: Creating a $100m+ Marketplace that Dominates Your Industry with Martin Hosking of Redbubble

“Lean Startup” has become a popular concept in the world of entrepreneurship. All founders and founders-to-be have phrases like “pivot” and “fail fast” on the tips of their tongues. But for Martin Hos...

29 Mar 201645min

84: How to Build a Successful Business without Startup Funding with Rob Walling of Drip

84: How to Build a Successful Business without Startup Funding with Rob Walling of Drip

As a full time software developer working for a large company, Rob Walling dreamt of becoming an entrepreneur – and more than a decade later he has obtained serial entrepreneur status. Rob Walling is ...

23 Mar 201648min

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