194: Rite Of Way's lighting accord in a bottle⚡️(feat. Alex Brands)
Smell Ya Later24 Jun 2025

194: Rite Of Way's lighting accord in a bottle⚡️(feat. Alex Brands)

We recently met Alex Brands, founder of the new fragrance... brand, Rite Of Way, at our scent swap last month. He gifted us his first scent Outer Realm, and we were intrigued by the packaging design, the cute little tote, and of course, the scent (which also happens to be created by Joey Rosin, former guest and perfumer for Sable's Die Hot With A Vengeance perfume). We welcome Alex on this episode to give us a breakdown of how his abundant expertise in marketing and branding led to the creation of his own independent fragrance launch.

[What we smell like today: WA:IT Botanicals Aka, Chris Collins Savant Manhattan Cherry]

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Episoder(230)

205: The 2025 Smell Ya Later Awards :)

205: The 2025 Smell Ya Later Awards :)

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204: The Vanilla Skinematic Universe

204: The Vanilla Skinematic Universe

... And other things we've smelled lately, including: Ellis Brooklyn's new Vanilla Salt, Kayali Milky Musk Oud and Chocolate Oud, Orabella Eternal Roots, Phlur Cherry Stem, DS & Durga Cognac Reign, et...

9 Sep 202552min

203: What do angel numbers smell like? 🪽💫

203: What do angel numbers smell like? 🪽💫

If you see 222, 333, 444, 555, and 11 11 everywhere, now you can smell them — or at least the interpretation of them via Lake & Skye's popular fragrances. Brand founder Courtney Somer joins us this ep...

2 Sep 20251h 1min

202: Can people please be normal about pumpkin spice

202: Can people please be normal about pumpkin spice

The Tokkers are at it again, this time selling out a certain indie pumpkin spice-laden perfume in service of... vasodilation? ¯\(ツ)/¯ OK, we guess! This week, we combatively chit-chat about very exp...

26 Aug 202548min

201: Rare Beauty's first perfume looks like that for a reason

201: Rare Beauty's first perfume looks like that for a reason

We're delighted to welcome Joyce Kim, chief product officer for Rare Beauty, on this episode to talk about how Rare's first eau de parfum was created: its unique bottle design created in collaboration...

19 Aug 20251h 4min

200: Mist-flation for the caramel-curious

200: Mist-flation for the caramel-curious

We have MORE body mists in the world this week. We have perfumes for decades. We have opinions on cheeky scent-naming formats. Catch up with us as we (briefly) mention some summer cinematic blockbuste...

12 Aug 202552min

199: Making perfume with the ghost of Eartha Kitt [feat. Harlem Perfume Co]

199: Making perfume with the ghost of Eartha Kitt [feat. Harlem Perfume Co]

We have Teri Johnson of Harlem Candle Co. and Harlem Perfume Co. talking about her historically reverent collection of perfumes inspired by the great artists of the Harlem Renaissance: Billie Holiday,...

5 Aug 20251h 3min

198: Perfumes that attract humans vs. perfumes that attract bugs

198: Perfumes that attract humans vs. perfumes that attract bugs

The Venn diagram of perfumes "for sex" (which let's be real, is all of them) and perfumes that attract bugs might be a near-circle. However, there are certain fragrances and fragranced products that c...

29 Jul 202544min

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