#472 - Why You’re Losing Deals by Not Picking Up the Phone | Michelle Cecil

#472 - Why You’re Losing Deals by Not Picking Up the Phone | Michelle Cecil

Getting your buyer live on the phone isn’t old school—it’s elite. In this episode, Michelle Cecil, two-time President’s Club winner at Procore, shares how dialing instead of emailing builds trust, collapses timelines, and puts you back in control of your deals. Her approach proves that the phone isn’t dead—it’s your most underused weapon. 🎙 ACTIONABLE TAKEAWAYS: Don’t negotiate over email — Use a “carrot on a stick” to earn a callback, then close the gap in live conversation where nuance and urgency can thrive. Own the reference process — Prep your prospect and your customer, set the agenda, and run the call. You are the producer—don’t outsource the close. Call before big demos — Reach out to every stakeholder with a simple message: “I want this meeting to be worth your time.” You’ll get more replies than you think. JUST DO THIS: Pick one deal in your pipeline. Find a reason to call your champion today—and do it. MICHELLE’S PATH TO PRESIDENT’S CLUB: Commercial AE: 2X President’s Club winner with 11 consecutive fully ramped quarters at or above quota from day one as an AE. AE to Commercial Manager: Promoted 5 times internally from SDR to Enterprise AE to Manager demonstrating consistent growth, adaptability, and long-term impact. Commercial AE: In 8+ years, missed only 2 quarterly numbers RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST” Free Sales Templates, Scripts and Guides JOB LISTINGS Account Executive (Sponsorships) Account Executive (Courses) Content Strategist

Episoder(592)

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#365 - The Ultimate Guide to Effective Sales Call Reviews (Armand Farrokh)

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#364 - Own the Sales Cycle: How to Take Command from Call One (John Barrows)

#364 - Own the Sales Cycle: How to Take Command from Call One (John Barrows)

Join John's Newsletter FOUR ACTIONABLE TAKEAWAYS Executive time crunch: If an exec only has five minutes instead of 30, ask, "What’s the one thing you need to hear to earn another meeting with your...

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#363 - Hall of Fame: Michelle Cecil

#363 - Hall of Fame: Michelle Cecil

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30 Sep 202436min

#362 - Find Top 1% Sellers with Proven Outbound Recruiting Tactics (Armand Farrokh, 30MPC)

#362 - Find Top 1% Sellers with Proven Outbound Recruiting Tactics (Armand Farrokh, 30MPC)

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26 Sep 202439min

#361 - Tactical Steps to Speed Up Your Sales Cycle (Brian Lochner, Terminus)

#361 - Tactical Steps to Speed Up Your Sales Cycle (Brian Lochner, Terminus)

Get our free Account Research toolkit FOUR ACTIONABLE TAKEAWAYS Mixtape Demo: Instead of sending a full 60-minute demo recording, send short, highlight snippets that prospects can easily share and ...

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23 Sep 202413min

#360 - Lead Playbook: The Perfect 5-Stage Sales Process

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19 Sep 202445min

#359 - How to Eliminate the 'No Decision' Risk and Close More Deals (Brian LaManna, Gong)

#359 - How to Eliminate the 'No Decision' Risk and Close More Deals (Brian LaManna, Gong)

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