Deep Dive Into Contribution Margin and Why It's Important in Marketing
Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, is back to talk about contribution margin and its importance in marketing and business operations. Listen to this episode as C...
17 Jul 202418min
How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 2
John Moran shares why he trusts Edgemesh and how he uses it to optimize Google Ads performance. He walks us through how he uses leading indicators to check what’s happening to the account, how the too...
15 Jul 20247min
Unlocking Google Ads Success: The Journey to Doubling Revenue - Descript
John Moran analyzes an account that has a 40% decline in traffic and 81% drop in sessions by socials. He dives into the account to figure out what’s causing the declines. He also discusses why running...
13 Jul 20249min
How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 1
In this two-part series, John Moran shares how he uses Edgemesh to optimize Google Ads performance. He walks us through what metrics to look at, how he analyzes those metrics to determine which produc...
11 Jul 20246min
Why Your Performance Max + Meta Ads Are Not Working
John Moran analyzes an account that has a 40% decline in traffic and 81% drop in sessions by socials. He dives into the account to figure out what’s causing the declines. He also discusses why running...
9 Jul 202412min
Maximizing Google Ads in Your Customer Journey to Boost Sales
As a Client Manager for Google Ads, we shouldn't just think about what happens inside of the dashboard, instead, we should put on that CMO thinking cap and think about a customer's journey. We turned ...
7 Jul 20247min
Using Only Target ROAS Bidding for Standard Shopping Campaigns
John Moran shares his strategy of using Target ROAS bidding exclusively for Standard Shopping campaigns. He explains how he does this, how to use it with new accounts, his confidence in applying tROAS...
5 Jul 202410min
Mastering Key Business Metrics to Boost Revenue
Joshua Rugg, one of our amazing account managers, shares the business metrics you should pay attention to to boost your revenue. He represents this through a chicken laying golden eggs, the chicken re...
3 Jul 20247min
