Why PMax Feed Only Campaign is NOT Part of the Account Build SOP for eCommerce
John shares why Performance Max Feed Only campaign is not part of the General Account Build SOP for eCommerce they created. He also shares the negative effects that this campaign can have on your acco...
11 Des 202217min
General Account Build SOP for eCommerce
Access the General Account Build Standard Operating Procedure (SOP) for eCommerce here: https://miro.com/app/board/uXjVPYfAovg=/As Performance Max “takes over” Google Ads, it doesn’t necessarily mean ...
9 Des 202221min
Factors to Consider Before Running YouTube Video Ad Sequence Campaigns With Performance Max
To effectively run YouTube Video Ad Sequence campaigns with Performance Max, there are several key factors to consider. And John talks about what those factors are in this video.Some of these factors ...
7 Des 202215min
How to Create a YouTube Video Ad Sequence Campaign for 2022
John walks you through how to build a YouTube Video Ad Sequence campaign for your business in 2022. Listen this episode to learn how to create a sales narrative that can speak directly to your target ...
5 Des 202218min
How To Set Up GA4 eCommerce Tracking For Shopify Using Google Tag Manager
In this step-by-step guide, learn how to set up Google Analitycs 4 eCommerce tracking for your Shopify Store using Google Tag Manager.By setting up GA4 eCommerce tracking, you can accurately measure t...
3 Des 202218min
Audience Targeting for YouTube Ads & Linking YouTube to Google Ads
Wondering how to target your YouTube Ads audiences for better conversion tracking? John is here to show you how! He also shows you how to track if a person saw your YouTube Ad and converted through yo...
30 Nov 202214min
How to Set Up Google Ads Enhanced Conversions For Shopify Using Google Tag Manager
In this step-by-step guide, Smruti shows you how to set up Google Ads Enhanced Conversions for your Shopify store using Google Tag Manager.Once you've completed the setup, you'll be able to see all of...
29 Nov 202211min
The Best Google Ads Tool for Video Creation and How to Use It
We know that Performance Max campaigns have a lot of creative asset requirements and that it can be hard for advertisers and businesses alike to make sure there is good enough episode content to utili...
27 Nov 202220min
