Google Ads News on Removing Video Action Campaigns & Penalizing Misleading Pages
In this episode of Curry, Cheese, and Vegemite (without the Curry), Colby and Glen share their insights on the shift from Video Action Campaigns to Demand Gen. They also talk about the penalties from ...
9 Apr 20256min
Digital Marketing Basics Part 2: Understanding Return on Ad Spend (ROAS)
Return on Ad Spend (ROAS) is a useful baseline when measuring digital marketing success, but the ROAS numbers from in-app data can be misleading. In this episode of Curry, Cheese, and Vegemite: The Go...
28 Mar 202511min
Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV
Dive deep into the importance of understanding and leveraging key metrics like Customer Acquisition Cost (CAC), New Customer Acquisition Cost (nCAC), and Lifetime Value (LTV) to scale your business ef...
21 Mar 202526min
Meta Ads Optimization: Should You Enable Advantage+ Custom Audience?
Meta’s Advantage+ Custom Audience is an optimization that expands your selected audience with the aim of better performance. Is this true? Our Meta Ads Manager, Nick Ewing, shares his experience with...
19 Mar 20256min
The Future of Marketing with AI: Tools to Look Out for in 2025
The rise of AI tools is evident more than ever this 2025. While some still fear AI replacing the workforce, our Google Ads Aficionados highlight the use of AI tools as assistants rather than replaceme...
14 Mar 202517min
Is CPC Capping Right for Your Google Ads Campaign?
Before setting a CPC cap on your Google Ads campaigns, dive into our Google Ads Aficionados' insights. They talk about the importance of understanding Google's algorithm before CPC capping, the trends...
28 Feb 202510min
The Best Product and Market Research Tool for Google Ads
Learn about the best product and market research tool within Google Merchant Center.Frank Schaefer, one of our dedicated Account Managers, shares a valuable tool in Google Merchant Center called the B...
7 Feb 20257min
Creative Requirements for Meta Ads
Are you struggling to maintain engagement and performance with your Meta Ads campaigns? The secret lies in understanding creative requirements. In this video, our Meta Ads Account Manager, Nick Ewing,...
4 Feb 20257min
