Red Bull vs Monster - Buzzkill | 3
As the extreme marketing battle between Red Bull and Monster reaches unprecedented heights (128,000 feet above sea level, to be precise), a new challenger steps onto the scene. 5-hour Energy, the tiny...
20 Nov 201823min
Red Bull vs Monster - Beast Gores Bull | 2
As Red Bull plans its U.S. invasion, an unlikely upstart vies to beat it to market. Led by branding guru Mark Hall, the wholesome Hansen Beverage Company launches Monster, a grungy, all-American alter...
15 Nov 201823min
Red Bull vs Monster - Get Your Wings | 1
It’s the early 1980s, and in Bangkok, Thailand, a jet-lagged toothpaste marketing exec named Dietrich Mateschitz has just tasted Krating Daeng, an energy tonic popular with rickshaw drivers. The flavo...
13 Nov 201823min
Napster vs The Record Labels - Interview with Mikael Wood | 7
Host David Brown sits down with L.A. Times pop music critic Mikael Wood to talk about how Napster changed not only the music business, but music itself. It turns out digital music downloads paved the ...
8 Nov 201826min
Napster vs The Record Labels - Fight to the Death | 6
Napster is approaching its death throes. The file sharing company has one shot left: Bertelsmann, the record label that’s confident it has come up with a foolproof plan to profit from its former foe. ...
6 Nov 201826min
Napster vs The Record Labels - A Fatal Email | 5
Some of the biggest names in music have gathered to duke it out over the future of Napster. The Senate Judiciary Committee’s intellectual property hearing finally brings the pioneers of the peer-to-pe...
1 Nov 201822min
Napster vs The Record Labels - Battle of the Bands | 4
As the game of cat and mouse heats up with the record labels. The labels know that unless Napster is stopped, it’ll destroy the record labels. That doesn’t stop Napster co-founder Sean Parker from fee...
30 Okt 201824min
Napster vs The Record Labels - Free is Costly | 3
Napster co-founders Shawn Fanning and Sean Parker finally get to Silicon Valley, where their dream for music sharing is supposed to take off. When word gets out about what Napster is doing, software ...
25 Okt 201824min
