The Who What Wear Podcast: The 2025 Who What Wear 100 Beauty Awards
Second Life25 Jun 2025

The Who What Wear Podcast: The 2025 Who What Wear 100 Beauty Awards

For our second annual Who What Wear 100 Beauty Awards, Beauty Director Erin Jahns is joined by beauty editors Jamie Schneider, Kaitlyn McLintock, and Maya Thomas for a roundtable discussion about all of their favorite products. After spending months testing items from the buzziest new brands and the industry giants, the team has narrowed their top picks down to 100 items across haircare, skincare, makeup, bodycare, tools, nails, and fragrance. Warning: You may want to listen to this episode with your beauty retailer of choice’s website open for easy, add-to-cart access. The Who What Wear Beauty 100 story is live, so check out the full list here!

Episoder(659)

Mandy Moore: Actress and Singer-Songwriter

Mandy Moore: Actress and Singer-Songwriter

There are two ways to tell Mandy Moore’s career story. While we’re familiar with the highlight reel—Moore was a breakout singer at just 15 and is a Golden Globe nominee—the real story is far more comp...

23 Sep 201949min

Ty Haney: Outdoor Voices Founder and CEO

Ty Haney: Outdoor Voices Founder and CEO

Tyler Haney knows activewear. She was raised in Boulder, Colorado—a town known for its outdoor activities—and grew up running track and field. With a few courses in business and design under her belt ...

16 Sep 201943min

Christina Tosi: Milk Bar Founder and CEO

Christina Tosi: Milk Bar Founder and CEO

Before Christina Tosi started Milk Bar—the trendy bakery known for its covetable, playful desserts—she was studying math and Italian in college with dreams of becoming a mathematician, a UN translator...

9 Sep 201951min

Eva Chen: Instagram's Director of Fashion Partnerships

Eva Chen: Instagram's Director of Fashion Partnerships

Eva Chen's résumé reads like the front row of a well-stocked magazine stand. She's held jobs at publications like Harper's Bazaar, Elle, Teen Vogue, and Lucky (where she was editor in chief, no less)....

2 Sep 201943min

Lauren Conrad: Entrepreneur and The Little Market Co-Founder

Lauren Conrad: Entrepreneur and The Little Market Co-Founder

Lauren Conrad ended up on one of the world's first major reality TV shows at the tender age of 17. Since then, she's grown into the cunning, experienced entrepreneur you know today. According to her, ...

26 Aug 201938min

Emma Grede: Good American Co-Founder + CEO

Emma Grede: Good American Co-Founder + CEO

Emma Grede is the CEO and co-founder of Good American, the hugely successful, size-inclusive fashion brand that she started with none other than Khloé Kardashian. But starting this business wasn't the...

19 Aug 201951min

Ellen Bennett: Hedley & Bennett Founder and CEO

Ellen Bennett: Hedley & Bennett Founder and CEO

If anyone has mastered the art of the hustle, it's Ellen Bennett. The entrepreneurial powerhouse behind Hedley & Bennett, a Los Angeles–based chef wear and handcrafted apron company, started her own b...

12 Aug 201956min

Aurora James: Brother Vellies Founder and Creative Director

Aurora James: Brother Vellies Founder and Creative Director

There was a time when Aurora James never thought she'd have a seat at the proverbial table. Now, after dipping her toes in multiple industries, she's at the helm of the sustainable fashion company Bro...

5 Aug 201947min

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