The Who What Wear Podcast: The 2025 Who What Wear 100 Beauty Awards
Second Life25 Jun 2025

The Who What Wear Podcast: The 2025 Who What Wear 100 Beauty Awards

For our second annual Who What Wear 100 Beauty Awards, Beauty Director Erin Jahns is joined by beauty editors Jamie Schneider, Kaitlyn McLintock, and Maya Thomas for a roundtable discussion about all of their favorite products. After spending months testing items from the buzziest new brands and the industry giants, the team has narrowed their top picks down to 100 items across haircare, skincare, makeup, bodycare, tools, nails, and fragrance. Warning: You may want to listen to this episode with your beauty retailer of choice’s website open for easy, add-to-cart access. The Who What Wear Beauty 100 story is live, so check out the full list here!

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Jen Atkin: "The World's Most Influential Hair Stylist"

Jen Atkin: "The World's Most Influential Hair Stylist"

In our very first episode, host Hillary Kerr sits down with the one and only Jen Atkin, celebrity stylist and founder of cult haircare line Ouai. Dubbed the "most influential hairstylist in the world" by The New York Times, Atkin counts Bella Hadid, Chrissy Teigen, and Kendall Jenner as clients. Here, she gets candid about the power of social media, reflects on her journey from salon apprentice to CEO of a thriving business, and explains why mental toughness is the most underrated quality.

19 Feb 201829min

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