Building Cluely: The Viral AI Startup that raised $15M in 10 Weeks
The a16z Show25 Jun 2025

Building Cluely: The Viral AI Startup that raised $15M in 10 Weeks

What if virality wasn’t a tactic — but the entire product?

In this episode, a16z General Partners Erik Torenberg and Bryan Kim sit down with Roy Lee, cofounder and CEO of Cluely, one of the most talked-about consumer AI startups of 2025. Cluely didn’t raise a mega round or drop a feature suite to get traction - it broke through by turning distribution into design: launching viral short-form videos, pushing polarizing product drops, and building in public with speed and spectacle.

We cover:

– Why virality is Cluely’s moat

– Building a brand-native AI interface

– The Gen Z founder mindset

– What most startups get wrong about attention

– Why creators are the new product managers

– Cluely’s long-term vision for ambient AI

Cluely is a glimpse at the next generation of startups, where the line between product and performance is disappearing.

Timecodes:

00:00 Introduction

01:07 Early Success

02:02 Roy's Journey: From College Kid to Tech Universe

04:37 The Turning Point: Harvard and Beyond

06:57 Building Cluey: The Early Days

08:27 The Viral Strategy: Mastering Algorithms

13:56 The 50 Interns Experiment

15:30 The Investment Journey: Roy and Bryan's Partnership

19:20 Momentum as a Moat: The Future of AI Companies

20:32 The Evolution of Product Strategy in the AI Era

21:19 The Importance of Speed and Adaptability

22:48 The Role of Distribution in Modern Startups

24:26 Roy's Journey and Product Development

25:25 The Power of User Data and Feedback

26:58 Innovative Marketing and Distribution Tactics

28:25 The Future of AI Integration and Translucent Overlays

32:15 Controversial Marketing and Authenticity

34:01 The Impact of Radical Transparency

36:42 The Changing Landscape of Professionalism

38:26 Concluding Thoughts and Future Vision


Resources:

Find Roy on X: https://x.com/im_roy_lee

Find Bryan on X: https://x.com/kirbyman01

Learn more about Cluely: http://cluely.com/

Stay Updated:

Let us know what you think: https://ratethispodcast.com/a16z

Find a16z on Twitter: https://twitter.com/a16z

Find a16z on LinkedIn: https://www.linkedin.com/company/a16z

Subscribe on your favorite podcast app: https://a16z.simplecast.com/

Follow our host: https://x.com/eriktorenberg

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Stay Updated:

Find a16z on YouTube: YouTube

Find a16z on X

Find a16z on LinkedIn

Listen to the a16z Show on Spotify

Listen to the a16z Show on Apple Podcasts

Follow our host: https://twitter.com/eriktorenberg

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episoder(1000)

a16z Podcast: Knowledge Builds Technology and Technology Builds Knowledge -- with Joel Mokyr

a16z Podcast: Knowledge Builds Technology and Technology Builds Knowledge -- with Joel Mokyr

The Industrial Revolution (and period between 1500-1700) was an unprecedented age of technology and economic progress — not unlike today’s, in fact — where we took “quantum leaps” forward in tech by t...

27 Nov 201636min

a16z Podcast: Drones for Delivery in Healthcare

a16z Podcast: Drones for Delivery in Healthcare

“If we have instant delivery for our burgers,” says Zipline CEO and co-founder Keller Rinaudo, “we should have it for our medicine.” So while some people debate whether drone delivery for burritos, b...

23 Nov 201621min

a16z Podcast: Old Food, New Tech -- 'Clean Meat'

a16z Podcast: Old Food, New Tech -- 'Clean Meat'

You’ve heard the numbers or some statistic like this: By the year 2050, we’ll need to feed 9.7 billion humans on the planet. Our current production and meat-making methods -- growing crops to feed to ...

23 Nov 201625min

a16z Podcast: The Business of Creativity -- Pixar CFO, IPO, and Beyond!

a16z Podcast: The Business of Creativity -- Pixar CFO, IPO, and Beyond!

You've heard a version of this story before: Steve Jobs calls some executive out of the blue to come work for him. Only this time the story turns out great ... and the company wasn't Apple. This episo...

9 Nov 201629min

a16z Podcast: What's Next for Technology and National Security?

a16z Podcast: What's Next for Technology and National Security?

We live in very interesting times, to say the least -- whether it's a shift in how technology is built and adopted today compared to the past; a changing international landscape with leapfrogging play...

9 Nov 201634min

a16z Podcast: Messages and Movements in Politics AND Business

a16z Podcast: Messages and Movements in Politics AND Business

In business, as in politics, "the movement is the message" -- whether that "movement" is a product that's taking off grassroots-style in an enterprise, or is a political candidate. In fact, you can th...

3 Nov 201627min

a16z Podcast: So Where Are We on the 'S-curve' for PC Devices?

a16z Podcast: So Where Are We on the 'S-curve' for PC Devices?

There have been a number of new device announcements this past month -- from Google’s new Pixel phone (the first time they made their own phone on the hardware side as well) to more recently, Apple’s ...

29 Okt 201633min

a16z Podcast: On the Genomics of Disease, From Science to Business

a16z Podcast: On the Genomics of Disease, From Science to Business

Once we sequenced the human genome, we'd know the cause of -- and therefore be able to help cure -- all diseases... Or so we thought. Turns out, 20,000 genes (and counting) didn't really explain why d...

18 Okt 201630min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
pengepodden-2
finansredaksjonen
utbytte
livet-pa-veien-med-jan-erik-larssen
rss-sunn-okonomi
morgenkaffen-med-finansavisen
okonomiamatorene
tid-er-penger-en-podcast-med-peter-warren
lederpodden
pengesnakk
liberal-halvtime
rss-investering-gjort-enkelt
rss-andelige-tanker-med-camillo
rss-markedspuls-2