563: Brand Global, Adapt Local: Executive Lessons from Nike, Louis Vuitton, and HubSpot

563: Brand Global, Adapt Local: Executive Lessons from Nike, Louis Vuitton, and HubSpot

In this episode, I spoke with two highly respected global brand leaders, Katherine Melchior Ray and Nataly Kelly, whose experience spans executive roles at Nike, Louis Vuitton, HubSpot, Zappi, and more.

Our discussion centered on their latest book, Brand Global, Adapt Local, but more broadly, we explored the evolving demands of building and sustaining global brands in a world defined by cultural complexity, rapid technological change, and shifting consumer expectations.

A few themes stood out:

1. Consistency is not enough.
Nataly Kelly shared:

"I used to believe that branding required absolute consistency and very little flexibility. But when I began to work in global marketing, I realized that there is adaptability that's required to really succeed."

Successful global brands, in her view, hold tightly to a clear core while flexibly adapting how they show up across markets.

2. Cultural blind spots have real consequences.
Katherine Melchior Ray reflected on an early leadership experience at Nike:

"The common refrain was, for women's shoes… 'shrink it and pink it.'"

She underscored the importance of cultural sensitivity, noting:

"Listen with your eyes. Because in many cultures, people communicate with nonverbal forms of communication."

3. Strategy and judgment cannot be delegated to machines.
As the use of AI accelerates, Nataly cautioned:

"You can't outsource your strategy… Judgment and strategy are the two things that I think humans will start to realize [must stay human]."

4. Trust is built over time, not through messaging alone.
Katherine observed:

"At the end of the day, a brand is all about a promise. People support brands that they trust."

5. Human connection remains central.
As Katherine succinctly put it:

"The more we rely on technology, the more we must double down on our humanity."

If you're involved in shaping brand strategy, whether globally or locally, this discussion offers valuable perspective.

Get Brand Global, Adapt Local here: https://shorturl.at/f4EnF

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

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517: Digital Transformation Consulting: Technology Leader Insights

517: Digital Transformation Consulting: Technology Leader Insights

In this episode, we dive into digital transformation consulting, exploring the top digital transformation challenges faced by today's technology leader from a large consulting firm working with C-suite executives on large-scale transformation projects. We'll discuss how emerging tech consulting is shaping the future and how to balance vision and practicality while staying up to date on technology trends, especially the rapid move from AI to generative AI. We cover the challenges of business case development and overcoming ambiguous requirements that often arise in these fast-paced engagements. We also cover the challenges of staying up to date with consulting best practices, and skill-building for consultants to stay ahead of complex client demands at a time when there is almost no time left in leaders' days for skills development. It is about adapting to change, managing client expectations, and leading teams through fast-paced tech adoption. Gain insights into delivering digital strategy, employing communication skills and strategic thinking to achieve industry impact. We will also touch on benchmarking a 5-year vision, aligning stakeholder goals, and working in a lucrative consulting niche, even though it can be stressful. It is not easy to build disruptive solutions to earn client trust while staying up to date on tech advancements. Whether you're new to continuous learning in consulting or an established professional, this video will give you ideas on navigating your consulting career successfully. Also, learn how you can leverage knowledge from McKinsey, BCG et al. former partners, and resources from firmsconsulting.com and StrategyTraining.com to strengthen your consulting skills and stay relevant in a fast-changing world. If you're ready to sharpen your consulting skills, get three exclusive gifts: Nine Leaders in Action eBook: https://specialoffers.firmsconsulting.com/gift McKinsey & BCG Winning Resume: https://firmsconsulting.com/resumepdf Well-Managed Strategy Study Guide: https://firmsconsulting.com/overallapproach Watch the video version here: https://youtu.be/jUaO9WiR8NM?si=xGfAik9paUKV6zBE

13 Jan 8min

516: Professor of Psychology on Succeeding as an Immigrant

516: Professor of Psychology on Succeeding as an Immigrant

Welcome to Strategy Skills episode 516, an interview with the author of Change the Wallpaper: Transforming Cultural Patterns to Build More Just Communities, Nilanjana Dasgupta. In this episode, Nilanjana discusses her career journey and research on implicit bias and diversity science. She highlights her groundbreaking 2001 study showing that implicit attitudes can be changed through exposure to counter-stereotypical media images. Nilanjana also discusses the importance of understanding and addressing subtle forms of discrimination, such as accent and social class, in professional settings. She advocates for evidence-based strategies over diversity training to foster inclusive cultures. Her new book, "Change the Wallpaper," offers practical approaches to creating cultural change for equality and justice, focusing on situational forces that influence behavior and perceptions. Nilanjana Dasgupta is a professor of psychology at the University of Massachusetts. She is a leader in research on implicit bias, diversity science, and designing interventions to create local culture change. Her passion is to translate science for social good. Get Nilanjana's new book here: https://changethewallpaper.com/ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

8 Jan 58min

515: McKinsey, BCG, Bain, Deloitte, PwC et al. Consulting Job Application Office Selection

515: McKinsey, BCG, Bain, Deloitte, PwC et al. Consulting Job Application Office Selection

Today, we will answer a common question about how to determine office location preference to include on the consulting job application with firms like McKinsey, BCG, and Bain and when applying to firms like Deloitte, PwC, KPMG, et al. The thinking process will also be applicable when considering taking a leadership role in various parts of the world versus selecting a role in your hometown or closer to home. Question we received from one of our subscribers: "I've been told that the office locations you select on your full-time consulting job application can significantly impact your opportunities. I am considering applying to my hometown office (I am from the US) or applying to another country to get international experience. What is your advice on thinking about this and making a decision?" #McKinsey #consultinginterviews #caseinterview

6 Jan 16min

514: How to Select Consulting Specialization

514: How to Select Consulting Specialization

Students and consultants usually ask us for help with consulting specialization. This is a crucial question that consultants have to consider when mapping out their management consulting career path. Today's video will provide our perspective on this topic. Many consultants do not understand consulting specialization. Sector and type of work are not mutually exclusive. What does that mean? To specialize, you need to define your area of specialization around three areas. After watching this video, you will have a much better understanding of how to select your area of specialization as you are building your consulting career. If you're ready to sharpen your consulting skills, get three exclusive gifts: Nine Leaders in Action eBook: https://specialoffers.firmsconsulting.com/gift McKinsey & BCG Winning Resume: https://firmsconsulting.com/resumepdf Well-Managed Strategy Study Guide: https://firmsconsulting.com/overallapproach Watch the video version here: https://youtu.be/FIOSVGq2mNs?si=EhGqKZMOQWw495Sr

1 Jan 9min

513: 9-Figure Founder and E&Y Entrepreneur of the Year on How to Be Successful

513: 9-Figure Founder and E&Y Entrepreneur of the Year on How to Be Successful

Welcome to Strategy Skills episode 513, an interview with the author of Leading Giants: A Leader's Guide to Maximum Influence, Dave Durand. In this episode, Dave explains his decision to approach life as an adventure, without fearing mistakes and prioritizing the best ideas over being right. He talks about building successful organizations by creating the right culture, hiring for values and cultural fit, and adapting to technological changes. He shares how he balances personal and professional responsibilities, advising us to maintain order in life and strive for continuous improvement. Dave Durand is a 9-figure founder. He has built and sold multiple businesses which have collectively done over one billion dollars in sales in industries including media, digital services, and leadership training. He has been named Most Respected CEO three times by Glassdoor and Entrepreneur of the Year by Ernst & Young. Get Dave's new book here: https://shorturl.at/qoogX Leading Giants: A Leader's Guide to Maximum Influence Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

30 Des 202456min

512: How to Build Consulting Storyboards in 3 Weeks (This is How McKinsey, BCG, Bain, Deloitte Do It)

512: How to Build Consulting Storyboards in 3 Weeks (This is How McKinsey, BCG, Bain, Deloitte Do It)

In this episode, we dive into the art and science of creating consulting storyboards early in a strategy study. We'll address a thoughtful question from Henry, a subscriber, about how consultants at firms like McKinsey, etc. can prepare storyboards so quickly without pre-determined answers.   You'll learn: - Why starting with the objective function is key.  - How decision trees, hypotheses, and targeted analyses guide our approach.  - Common mistakes in communication and how to avoid them.    If you're ready to sharpen your consulting skills, get three exclusive gifts: Nine Leaders in Action eBook: https://specialoffers.firmsconsulting.com/gift McKinsey & BCG Winning Resume: https://firmsconsulting.com/resumepdf Well-Managed Strategy Study Guide: https://firmsconsulting.com/overallapproach   Watch the video version here: https://youtu.be/-BbNqxtryHQ?si=XuAEOuzbjh2pIjXV

25 Des 202411min

511: Disney's Former Head of Innovation on Sparking Creativity and Making Innovation Happen

511: Disney's Former Head of Innovation on Sparking Creativity and Making Innovation Happen

Welcome to Strategy Skills episode 511, an interview with the author of The Imagination Emporium: Creative Recipes for Innovation, Duncan Wardle. In this episode, Duncan discusses how to promote creativity in business and explains how the subconscious mind generates better ideas when we're not at work. He introduces tools like "What If," "Where Else," and "How Else" to help teams think differently. The discussion also covers how businesses can adapt to AI advancements while maintaining human touch and creativity. His book, The Imagination Emporium, presents these concepts through characters that represent different aspects of innovation. Duncan Wardle is the former Head of Innovation and Creativity at Disney, where he spent 30 years fostering groundbreaking ideas. He now helps organizations like Apple, the NBA, and Spotify redefine problem-solving with practical tools that make innovation accessible and creativity actionable. Get Duncan's book here: https://tinyurl.com/5n783ud5 The Imagination Emporium: Creative Recipes for Innovation Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

23 Des 202437min

510: P&G and Walmart: The Story Behind the Groundbreaking Relationship

510: P&G and Walmart: The Story Behind the Groundbreaking Relationship

Welcome to Strategy Skills episode 510, an interview with the author of Collaborative Disruption, Tom Muccio. In this episode, Tom Muccio shares his experience leading Procter & Gamble's collaboration with Walmart. By breaking down corporate barriers and focusing on mutual understanding, Tom helped both companies grow dramatically and expand their business from $350 million to $8 billion. His approach focuses on respect, testing new ideas, and challenging traditional business norms through transparent communication and shared strategic goals. Tom Muccio was the architect and first team leader of the groundbreaking process that turned an adversarial relationship between Walmart and P&G into one that created dynamic a win-win for both companies and has now been replicated in thousands of Customer-Supplier relationships around the world. P&G-Walmart groundbreaking relationship is outlined in his book "Collaborative Disruption." Get Tom's book here: https://shorturl.at/GDNgl Collaborative Disruption: The Walmart and P&G Partnership That Changed Retail Forever Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

18 Des 202458min

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