Brand Growth Heroes25 Jun 2025

The Perfect Ted People Strategy: Building the Rocket Ship While It’s Flying

In just 5 mins, get your dose of insight and inspiration from Perfect Ted's co-founder Marisa Poster, and their brilliant Head of Sales, Shani Higgs!

From the early grind of cold emails and constant rejection through post-Dragons’ Den momentum to scaling a £ 30M+ brand with just a 30-strong team, Marisa and Shani open up about how they’re building a really special team culture, as well as the global 'Matcha Movement'.

Hear how Perfect Ted has become a magnet for kind, passionate, hardworking people:

Why hiring for both skills and values matters now more than ever
The power of team culture and shared belief in scaling fast
Why is it the easiest sales job you’ll ever have at Perfect Ted?
How networking and saying yes can change everything
Why does working with people you genuinely like make all the difference?

Hand-picked by the brilliant team at MKJ Ignite

– THE FMCG recruitment experts helping challenger brands grow with the right people in the right roles – this short is full of practical people insights. Billy, Paul, and Immy have combed through the Brand Growth Heroes archives to bring you the most valuable founder wisdom on hiring and scaling teams that thrive.

A new 5-minute episode drops every two weeks — so make sure to HIT FOLLOW and don’t miss the next one.

If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!

Connect with Billy Maddock on LinkedIn

Connect with Immy Southwell on LinkedIn

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Follow MKJ Ignite on Instagram

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