Omni Talk Retail25 Jun 2025

Retail Tech Startup of the Month: How Botify Helps Brands Win in Generative Search | AWS + Omni Talk

In the first edition of Omni Talk’s new monthly series, Chris Walton and Anne Mezzenga team up with AWS’s Daniele Stroppa to spotlight the Retail Tech Startup of the Month—and the inaugural winner is Botify. Learn how Botify helps brands improve discoverability across both traditional and generative search engines by going beyond SEO to optimize content visibility for bots and agents. Discover why Botify’s approach is a big win for brands navigating the evolving consumer search landscape, and how it also helps reduce operational costs. Key moments from the interview: 00:00 – Intro to new Omni Talk segment with AWS: Retail Tech Startup of the Month 00:33 – Meet Daniele Stroppa, AWS Worldwide Technical Leader for Retail 01:01 – Daniele’s role in retail innovation and partner strategy at AWS 02:07 – First award winner revealed: Botify 02:19 – What Botify does: improving brand visibility across search platforms 02:54 – Why visibility in generative search (Perplexity, ChatGPT) matters 03:37 – How Botify goes beyond traditional SEO 04:06 – Analyzing bot and agent behavior on brand websites 04:23 – Helping brands ensure critical content is discoverable 04:41 – Long-term retail implications: revenue, brand recognition, infrastructure cost savings 05:31 – Congrats to Botify and final thoughts on the startup’s impact Music by hooksounds.com #retailtech #StartupOfTheMonth #aws #Botify #omnitalkretail #ecommerceseo #generativeai #retailai #discoverability #digitalcommerce Brought to you in partnership with AWS

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