Supply Chain Decoded | Feat. Jesse Buckingham, Vooma

In this episode of Supply Chain Decoded, host Jenni Ruiz sits down with Jesse Buckingham, co-founder of Vooma—the platform that’s redefining what it means to scale a freight business with AI. Jesse’s no stranger to the logistics industry, having previously led companies like Trucker Tools and Record360. Now, he’s building AI agents that slot directly into the workflows of logistics teams, taking on the tedious, repetitive tasks that slow brokers down. Jesse shares the vision behind Vooma’s orchestration platform, why their "launch week" strategy took the industry by storm, and how AI agents are being personified—literally—as indispensable team members. He also breaks down what it really means to trust automation in an industry that thrives on control, and why visibility, communication, and cost per load are being fundamentally transformed. This is a must-listen for logistics leaders evaluating AI investments, grappling with adoption, or just looking to get out of email hell. Plus, hear Jesse’s take on what most companies get wrong when implementing new tech—and what separates the good operators from the great. -- Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.