The Truth About Incrementality in Google Ads – with Marcel Smal

The Truth About Incrementality in Google Ads – with Marcel Smal

Send us Fan Mail What if your best-performing Google Ads campaigns aren’t actually adding any value? In this episode of the Google Ads Unleashed Podcast, host Jeremy is joined by Marcel Smal of Roots Network breaks down the real meaning of incrementality in PPC—why it matters, how to test it, and what most advertisers get wrong. We explore brand search cannibalisation, PMax pitfalls, conversion lift studies, and the hidden costs of not knowing your true impact. If you want to separate p...

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Episoder(171)

ProfitSessions: What Black Friday actually makes you (ProfitMetrics Roundtable)

ProfitSessions: What Black Friday actually makes you (ProfitMetrics Roundtable)

Send us Fan Mail Most advertisers celebrate a record Black Friday revenue week, then quietly lose money once the returns come in and the ad spend is counted. This episode is a recording of the Profit...

18 Okt 59min

Prepare Your Google Ads for Q4 2026 (+FREE downloadable checklist)

Prepare Your Google Ads for Q4 2026 (+FREE downloadable checklist)

Send us Fan Mail Q4 2026 is here and if your Google Ads account isn’t ready by now, this eight-step playbook and free downloadable checklist is your fastest route to being prepared. In this episode o...

11 Okt 24min

What Actually Happens When You Pause Your Google Ads Campaigns

What Actually Happens When You Pause Your Google Ads Campaigns

Send us Fan Mail Pausing your Google Ads campaigns feels safe, but it's the restart that breaks things, and most advertisers only find out the hard way. In this episode of the Google Ads Unleashed Po...

27 Sep 11min

4 First-Party Data Feeds Every Google Ads Account Is Missing

4 First-Party Data Feeds Every Google Ads Account Is Missing

Send us Fan Mail Your competitors have access to the same campaign types, the same bidding strategies, and the same AI, but they can't copy your customer data. In this episode of the Google Ads Unlea...

20 Sep 14min

We Turned Off Brand Search in Google Ads and Saved €60,000

We Turned Off Brand Search in Google Ads and Saved €60,000

Send us Fan Mail A client was spending €5,000 a month on branded search because a YouTube tutorial said to, so we ran a geo test to prove it either way. In this episode of the Google Ads Unleashed Po...

13 Sep 10min

Google Ads Removes Language Targeting in September & Why That's Good

Google Ads Removes Language Targeting in September & Why That's Good

Send us Fan Mail Google is removing language targeting from search and AI Max campaigns in September, and it may have been quietly suppressing your quality score all along. In this episode of the Go...

6 Sep 9min

Google Ads AI Max Upgrades Are Live, Not Delayed & Who's Affected

Google Ads AI Max Upgrades Are Live, Not Delayed & Who's Affected

Send us Fan Mail The DSA migration to AI Max was delayed, but a different deadline on September 1st is already here, and your campaigns may be affected right now. In this episode of the Google Ads Un...

30 Aug 10min

Google Ads Won't Scale While Your Feed Uses Umbrella Products

Google Ads Won't Scale While Your Feed Uses Umbrella Products

Send us Fan Mail If your Google Ads campaigns can't scale, the problem might not be in the ad account at all, it could be hiding in how your products are structured. In this episode of the Google Ads...

23 Aug 13min

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