How can Marketers help HR
There are two principal types of brands within an organization: the corporate brand and the employer brand. The marketing department is primarily tasked with managing corporate branding through outwar...
25 Mar 202526min
A Promotional Distributor Look at the Canada-U.S. Tariffs
We find ourselves in the midst of a trade war between Canada and the United States, and its implications are undeniable. Gary and Melissa explore how tariff policies affect Canada’s purchasing landsca...
24 Feb 202524min
An Intro to Online Programs
There are numerous ways a corporation can uphold brand consistency, retain talented employees, and inspire best practices. One powerful approach is to implement promotional programs within the organiz...
24 Jan 202532min
What A Year (2024 Edition)
Wow, what a year it’s been! We’re excited to bring you the final episode of 2024! Join Melissa and Gary as they reflect on all the highs and lows from the past year, sharing what they’ve learned along...
24 Des 202420min
What’s Next? Artificial Intelligence
Artificial Intelligence (AI) is here to stay, and advancements are being made globally to reinforce this reality. As marketers, we have a choice: We can fear AI or fully embrace its potential. Melissa...
24 Nov 202426min
What’s Next? Decoration
The promotional product industry is filled with diverse decoration methods that inspire creativity. Melissa and Gary are sharing their knowledge on traditional techniques like embroidery, screen print...
24 Okt 202433min
Gather Around for Story Time.
Gary and Melissa exchange stories about various topics related to the promotional products industry. They discuss key terms such as sampling, setup charge, Pantone colour, overruns, and underruns, whi...
24 Sep 202439min
What’s Next? Sustainability.
Promotional products have often been wrongly criticized for their lack of environmental friendliness. However, this is far from the truth. In this episode, Melissa and Gary discuss sustainability and ...
24 Aug 202438min
