How Imprint Is Reinventing Credit Cards for Modern Brands | Daragh Murphy
Grit30 Jun

How Imprint Is Reinventing Credit Cards for Modern Brands | Daragh Murphy

Daragh Murphy is giving brands their own credit-card platform—no legacy bank required.

On this week’s Grit, the Imprint co-founder and CEO traces the leap from being a junior lawyer to closing nine-figure card deals.


He breaks down the hidden economics of credit-card loyalty, the discipline of treating capital “like the last dollar,” and how AI will slash risk-and-support costs.

Guest: Daragh Murphy, CEO & Co-Founder of Imprint

Chapters:
00:00 Trailer
00:48 Introduction
01:30 Actualizing the dream
08:37 Imprint
11:37 Partnerships are massive
16:48 Understand the market
18:42 “Get more, spend more” tradeoffs
23:57 Fishing in the wrong ponds
31:32 Can’t skip work
32:43 Exciting and scary
34:56 Pride and ownership
46:50 The way you spend your day
50:20 New technologies
54:51 Who Imprint is hiring
54:59 What “grit” means to Daragh
55:34 Outro

Mentioned in this episode: Figma, Rippling, H-E-B Grocery Company, LP, Barclays US, IBM, Coinbase, Charlie Munger, Instagram, Hamptons, Google, Nick Huber, Ribbit, Ireland, WeWork, Adam Kim, Amazon, Shopify, Tobias Lütke, Duolingo, Parker Conrad

Links:
Connect with Daragh

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Learn more about Kleiner Perkins

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About the Joubin MirzadeganJoubin has been with Kleiner Perkins since 2019 where he advises the KP portfolio companies on how to build and scale a robust go-to-market strategy. Additionally, he enables the firm’s portfolio through high impact relationships with F500 executives and key ecosystem partners. Joubin was previously at Palo Alto Networks as a global district sales manager for the Central US based in Chicago where he scaled the Central Cloud business from 1 enterprise rep and $2M ARR to 12 reps and $50M+ ARR in 4 quarters. He has also worked for Evident.io as an enterprise account executive and at Bracket Computing (acquired by VMWare) where he built the inside sales team from the ground up.

20 Apr 202045s

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