🤠 “Yeehaw$$$” — Stetson’s cowboy revival. Luckin’ 1st US coffee. Elon’s last stand.
The Best One Yet2 Jul 2025

🤠 “Yeehaw$$$” — Stetson’s cowboy revival. Luckin’ 1st US coffee. Elon’s last stand.

Luckin Coffee’s 1st US location opened in NYC… and it’s got an anti-Starbucks strategy #ZeroPlace.

Elon Musk is fighting to block Trump’s Big Beautiful Bill… because clean energy gets runover.

Stetson invented the cowboy hat, now it’s living its best life… Being founded in 1865 is its competitive advantage.

Plus, we’re sharing our Mid-Year’s Resolutions (like New Years… but midway through)


$LKNYC $SBUX $FDX


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Hamilton The Musical 🎭


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-tickets


About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.


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Our 2nd show…

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Episodes drop weekly.



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Episoder(1658)

🧻 “TP to AI” — Toto toilets’ tech pivot. Minnesota’s CEO moment. Graza’s olive oil envy. +Spend-vesting

🧻 “TP to AI” — Toto toilets’ tech pivot. Minnesota’s CEO moment. Graza’s olive oil envy. +Spend-vesting

69 of Minnesota’s most powerful CEOs are changing things… in Minneapolis and the country. Graza sold 150M of viral squeezable olive oil… But now it faces Graza-formity & Forrest Gump.Toto is best-kno...

27 Jan 21min

🤝 “TikTaken” — TikTok (finally) sold. Diet Coke vs Coke Zero. Madison Square Garden 5.0. +Chimney Sweep Surge

🤝 “TikTaken” — TikTok (finally) sold. Diet Coke vs Coke Zero. Madison Square Garden 5.0. +Chimney Sweep Surge

Why is Diet Pepsi dropping, but Pepsi Zero surging?... Boomers do Diet, Zoomers do Zero.Penn Station finally got a $7.5B glam-up proposal… But it all depends on hockey & basketball.TikTok USA was offi...

26 Jan 21min

🏒 “Booty Check” — Heated Rivalry’s $$$ surge. Apple’s AI “iPin”. Dimon vs. Trump. +Soft Partying

🏒 “Booty Check” — Heated Rivalry’s $$$ surge. Apple’s AI “iPin”. Dimon vs. Trump. +Soft Partying

Heated Rivalry is HBO Max’s gay romance hit… and it’s boosting NHL ticket sales.Apple’s AI wearable device is reportedly… an always watching, always listening iPin. President Trump sued Jamie Dimon fo...

23 Jan 22min

🚽 “No Door?” — Hotels’ Disappearing Bathrooms. Davos’ T-Day. Amazon’s Maxxing Store. +See-through Lulu

🚽 “No Door?” — Hotels’ Disappearing Bathrooms. Davos’ T-Day. Amazon’s Maxxing Store. +See-through Lulu

Hotels are making bathrooms doorless to save $$... and it’s a microcosm of our economy.Davos just had the biggest day in its 55-year history… Trump Taco’d, stocks popped, and AI scared.Amazon is build...

22 Jan 22min

🧊 “Sell America” — Greenland’s stock drop. Netflix’s Matt Damon formula. Aldi’s parking lot.

🧊 “Sell America” — Greenland’s stock drop. Netflix’s Matt Damon formula. Aldi’s parking lot.

President Trump has spanked a trade civil war… America’s historic allies are getting tarrif’d.Netflix revealed earnings… but Matt Damon revealed Netflix’s secret film formula.Aldi just passed Trader J...

21 Jan 23min

👠 “Devil Wears Gap” — The Gap’s fashion-tainment. Spotify’s fitness play. BYOPower. +2016 stocks.

👠 “Devil Wears Gap” — The Gap’s fashion-tainment. Spotify’s fitness play. BYOPower. +2016 stocks.

Spotify is popping prices again and playing us AI music… Its next move? Spotify Sweat.The Gap just hired a Chief Entertainment Officer… because every brand needs a movie studio.The hot abbreviation in...

20 Jan 21min

💄 “Makeup King” — Elf Beauty CEO Tarang Amin’s Interview with TBOY

💄 “Makeup King” — Elf Beauty CEO Tarang Amin’s Interview with TBOY

The CEO of e.l.f. Beauty says charging $38 for lip oil is "immoral."In this fun exclusive interview, e.l.f.’s CEO Tarang Amin explains why he thinks big profit margins are unethical and how his biz cr...

19 Jan 58min

💊 “Dr. Altman” — ChatGPT’s Health launch. Daktronics’ football jumbotrons. Elf CEO Tarang Amin. +Dating Sunday

💊 “Dr. Altman” — ChatGPT’s Health launch. Daktronics’ football jumbotrons. Elf CEO Tarang Amin. +Dating Sunday

OpenAI & Anthropic pulled a Grey’s Anatomy and launched health bots… it’s healthcare’s ozempic moment.Daktronics’ built the biggest jumbotron in college football & its stock rose 1,000%… because CFB i...

16 Jan 21min

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