Ep. 48: Cannes '25: Winning Audiences in a New Era of Engagement

Ep. 48: Cannes '25: Winning Audiences in a New Era of Engagement

In this special crossover episode of AdTech Heroes x The Pub Way podcasts, recorded from Cannes in partnership with The Drum, we explored how brands and publishers can use real-time context and AI to connect with audiences through their interests, emotions, and intent.

Hosted by Tina Iannacchino and Marko Johns, with guests Jamie Dunlop (Managing Partner at Mediaplus UK) and Tony Gemma (VP Global Head of Yahoo Creative.

Relive Seedtag at Cannes Lions 2025: https://info.seedtag.com/cannes-25

Episoder(57)

Ep. 17: Live from Cannes - Driving Interest & Engagement in The Attention Economy

Ep. 17: Live from Cannes - Driving Interest & Engagement in The Attention Economy

An AdTech Heroes podcast special episode featuring a live panel of top speakers, in collaboration with The Drum.  --- To gain this attention, brands must keep their marketing and branding efforts cons...

12 Jul 202245min

Ep. 16: Privacy and Personalized Advertising with Shad Alter, Head of Mobile and Programmatic UA at eToro

Ep. 16: Privacy and Personalized Advertising with Shad Alter, Head of Mobile and Programmatic UA at eToro

Can privacy and personalized advertising co exist?   --- That's the question a lot of minds in the industry at the minute.  --- Which is why for today's episode, we've brought on Shad Alter (Head of M...

29 Jun 202235min

Ep. 15: The Future Of Digital Advertising, Live From Ibiza!

Ep. 15: The Future Of Digital Advertising, Live From Ibiza!

In this episode, Dal kicks off season #2 of the AdTech Heroes podcast live from Ibiza at Seedtag's company retreat.  ---- He's joined by Daniel Freixo (VP of LATAM at Seedtag), Jordi (Head of Marketin...

16 Jun 202226min

Ep. 14: The Importance of Brand Values with Andrés Ordóñez, Chief Creative Officer at FCB Chicago

Ep. 14: The Importance of Brand Values with Andrés Ordóñez, Chief Creative Officer at FCB Chicago

In the latest episode of the AdTech Heroes podcast, we speak with Andrés Ordóñez, Chief Creative Officer at FCB Chicago, about brand values. Throughout Andrés’ career, he’s received top industry accol...

2 Jun 202241min

Ep. 13: The Role of Consultancy with Sam Tomlinson, Partner at PwC

Ep. 13: The Role of Consultancy with Sam Tomlinson, Partner at PwC

In this week’s episode of the AdTech Heroes podcast, we speak with Sam Tomlinson, Partner at PwC, to talk about the role of the consultancy. Sam works as the media and entertainment leader for PwC in ...

13 Apr 202237min

Ep. 12: Customer Client Success and Retention with Alex Bourg, Global Sr Director of Customer Success at Cisco

Ep. 12: Customer Client Success and Retention with Alex Bourg, Global Sr Director of Customer Success at Cisco

In the latest episode of the AdTech Heroes podcast, we speak with Alex Bourg, Global Senior Director of Customer Success at Cisco, to discuss customer success and retention. Throughout his career, Ale...

31 Mar 202234min

Ep. 11: Innovation in Media with Caroline Moffat, Innovation Director at Publicis Media

Ep. 11: Innovation in Media with Caroline Moffat, Innovation Director at Publicis Media

In the latest episode of the AdTech Heroes podcast, we discuss innovation in media with Caroline Moffat, Innovation Director at Publicis Media. Caroline has over ten years of experience in the industr...

14 Feb 202231min

Ep. 10: Becoming a Founder in Ad Tech, with Gurman Hundal, Co-Founder and CEO at MiQ

Ep. 10: Becoming a Founder in Ad Tech, with Gurman Hundal, Co-Founder and CEO at MiQ

In this week’s episode of the AdTech Heroes podcast, we discuss what it’s like to be a founder in ad tech, with Gurman Hundal, Co-Founder and CEO at MiQ. MiQ is a programmatic media partner for market...

31 Jan 202237min

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