What Happens When Sales and Marketing Finally Work Together?

What Happens When Sales and Marketing Finally Work Together?

Ep. 103 - Most teams say they want alignment. Strouse actually built it. In this episode of Endless Customers, Alex Winter talks with Lee House, Zach Tracey, and Lindsey Auten about how a single weekly meeting became the heartbeat of sales and marketing alignment at Strouse, driving better content, faster onboarding, and real revenue growth.

This isn’t a theoretical conversation. It’s a front-row look at what happens when a complex B2B team sticks to a simple, repeatable system.

Highlights include:

  • How Strouse navigated a full sales team turnover without losing momentum
  • What actually gets discussed in revenue team meetings and why it matters
  • The ripple effects of consistent Assignment Selling
  • How one article led directly to $200K in new revenue

If your team is struggling with handoffs, disconnected content, or too many silos, this conversation lays out what it really takes to build a system that lasts.

Subscribe, leave a review, and follow for more practical episodes on marketing, sales, and building trust that actually converts. Check out the full article here! Strouse.com

#EndlessCustomers #B2BSales #SalesEnablement #MarketingAlignment #RevenueTeams #ContentStrategy #AssignmentSelling #IMPACTplus #TrustContent #EndlessCustomersSystem™

Episoder(146)

Why Video Might Be the Most Powerful Trust Tool in a High-Stakes Industry

Why Video Might Be the Most Powerful Trust Tool in a High-Stakes Industry

Ep.146 - In the world dominated by numbers and spreadsheets, TMA Accounting decided that a YouTube channel was an essential part of what they do. In this episode of Endless Customers, Alex Winter sits...

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How Equity Roofing's Pricing Page Drove a 58% Jump in Form Submissions

How Equity Roofing's Pricing Page Drove a 58% Jump in Form Submissions

Ep.145 - Most contractors won't put prices on their website. Equity Roofing did, and six months later their submissions are up 58%. In this episode of Endless Customers, Alex Winter sits down with Cai...

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Are You Actually Ready to Run Paid Ads? Here's How to Know

Ep.144 - Most businesses don't fail at paid advertising because they picked the wrong platform. They fail because they weren't ready when they launched. In this episode of Endless Customers, Alex Wint...

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The Pricing Estimator That 2x’d Hoel Roofing’s Sales Opportunities

Ep.143 - Most companies avoid pricing because they think it will scare buyers away. The truth is, avoiding the conversation usually creates more doubt, more friction, and more lost opportunities. In t...

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What a $20,000 Quote Taught One Contractor About Pricing Transparency

What a $20,000 Quote Taught One Contractor About Pricing Transparency

Ep.142 - Most painting companies avoid talking openly about pricing. David Cook decided to do the opposite. In this episode of Endless Customers, Alex Winter sits down with David Cook, owner of D’Fran...

1 Apr 40min

The CRM Shift That Helped Kaplan Increase Sales Activity 120%

The CRM Shift That Helped Kaplan Increase Sales Activity 120%

Ep.141 - Most companies don't struggle because their teams aren't working hard. They struggle because sales, marketing, and customer service are all working from different places. In this episode of E...

25 Mar 36min

How One Company Generated $409K in Sales With Honest Content & Video

How One Company Generated $409K in Sales With Honest Content & Video

Ep.140 - Most remodeling companies say the same things. HomePride Bath decided to do something different. In this episode of Endless Customers, Alex Winter sits down with Coley McAvoy, Content Manager...

18 Mar 43min

How ZINTEX Cut Their Agency and Did More With Less

How ZINTEX Cut Their Agency and Did More With Less

Ep.139 - Most remodeling websites look good. Too many still act like brochures. In this episode of Endless Customers, Alex Winter sits down with Shane Rogers, Content Manager at ZINTEX Remodeling Grou...

11 Mar 37min

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