Zenith Consulting - Food, Beverage, Strategy2 Mai 2025

Sugar Shock: Why Your Oat Latte Might Soon Be Taxed | Ep 19

Quick summary of the UK sugar tax revamp:

Threshold lowered: From 5g to 4g of sugar per 100ml.
Scope expanded: Now includes milk-based drinks (e.g. milkshakes, RTD coffees) and plant-based alternatives (e.g. oat, rice milk).
Impacts: Margins squeezed, reformulation pressure rises, and previously exempt products now face levy costs.

Opportunities: Innovate low-sugar functional beverages, reposition indulgent SKUs, and secure sweetener supply chains.

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