Applied Series: Designing Retail Stores without Queues with MishiPay's CEO Mustafa Khanwala

The Beginning: Queue-less Payment Systems
The Beginning of the MishiPay story starts with our very own host's retail experiment, The Dandy Lab, in central London. The two kickstart Mustafa Khanawala's entrepreneurial journey in designing the store without queues and from here the fledgling scan-and-go technology becomes a full payment solution deployed at retail stores like Flying Tiger UK, Muji, and more. The episode explores the difficult first years getting over the hurdle of small pilots to full nationwide integrations and MishiPay securing their series B fundraising round.

Redesigning the In-store Experience
The conversation takes a turn towards the psychological aspects of retail, as we delve into theft prevention and the intriguing strategies that transformed modest pilot programs into full hardware and software product offerings. Mustafa reflects on the milestones that marked MishiPay's ascent to a million transactions every month, the pursuit of profitability, and going global which MishiPay is now found across USA and Middle East. Listeners get to hear how the MishiPay team have managed to achieve all of this, parting with actionable insights for anyone working retail tech.

Find out about MishiPay here.
Connect with Mustafa on LinkedIn.

*EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE

*Offer ends end June 2024

--------
The show is recorded from Beyond Form, a fashion tech innovation platform. We build, invest, and educate fashion tech entrepreneurs and startups. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at podcast@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io