Venturing into Fashion Tech15 Okt 2024

Build It Series: From Wall Street to Fashion IoT with NYCC's Brian Yurachek

From Wall Street to Fashion Tech:
What happens when a Wall Street finance pro decides to revolutionise the fashion industry? Join us as we chat with Brian Yurachek, the CEO of New York Culture Club, who ditched the stock exchange for the fashion industry. His journey is not just a career pivot, but a demonstration of how most entrepreneurs find their internal power of creativity and courage to step outside their comfort zone and build something they're passionate about. In this case for Brian fashion IoT. We talk practical strategies for navigating startup challenges, emphasising the importance of prioritising tasks and focusing on build activities that drive growth.

Culture is Code:
Brian's mantra: culture is code. New York Culture Club is pushing the boundaries of digital rights management by embedding microchips in fashion items to offer unprecedented transparency and storytelling. This episode explores the idea of turning consumers into "prosumers" who co-create with brands, adding layers of value and authenticity to their purchases. Brian shares his insights on how culture is becoming a new currency for self-expression, challenging the status quo and inviting us all to contribute to this cultural renaissance. In essence he believes by building fashion IoT solutions it'll shake up fashion's traditional landscape.

Find out more about NYCC: nycultureclub.com/
Connect with Brian: linkedin.com/in/brianyurachek

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The show is recorded from Beyond Form, a fashion tech innovation platform. We build, invest, and educate fashion tech entrepreneurs and startups. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at podcast@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

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