Medical Empires21 Apr 2025

How Do You Approach The Branding And Design Of Each New Location? - EP 179

Look, I'm just gonna say it: the biggest mistake I see new clinic owners make is blowing their budget on looks. Marble floors, backlit signs, fancy front desks—all of it. And then? Crickets. No patients walking through the door because they forgot the most important thing: marketing. When I launched my first clinic, I focused on getting people in, not showing off. One of my most successful colleagues ran a multimillion-dollar stem cell clinic with folding chairs and yellow walls. What mattered was the service, not the setup.

In this episode, I walk you through exactly how to open and scale your clinic without wasting a dime on things that don't matter. I'll explain why second-generation spaces are a gold mine, how to negotiate tenant improvements in your lease, and how a clean, presentable space will get the job done until you're actually generating revenue. I also break down how I build clinics for under $30K while others are drowning in debt before they even open their doors.

We also get into equipment. Buying used machines sounds smart—until it isn't. I've been burned by used lasers and CoolSculpting devices more times than I can count. So I'll tell you where to buy from, what fees to avoid, and how to get all the tax benefits of going new. Bottom line: this episode is your no-BS guide to building a lean, profitable clinic from day one.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(2:45) - Essential Clinic Design and Equipment

(6:11) - Patient Flow and Accessibility

(8:38) - Signage and Branding

(11:50) - Conclusion

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Episoder(300)

I'm Old Enough to Buy Eggs (Stop Shrinking Yourself to Fit In) - EP 311

Every Halloween growing up, my dad didn't just take us trick or treating. He dressed up too, in full costumes he hand sewed himself. And this grown man would walk right up to the door next to us and s...

4 Sep 7min

How to Structure, Scale and Protect a Business From Scratch | Operator Standard Q&A - EP 310

I sat down with a room full of operators from East Tennessee and told them to throw every business question they had at me. No script, no filter. Just real questions from people actually building and ...

2 Sep 1h 19min

Your ADHD Isn't a Disorder. It's a Ferrari Engine With No Track - EP 309

When I was a kid I got diagnosed with ADD. Back then they called it something else but the story was the same. I couldn't sit still. I couldn't shut it off. My brain was going a hundred miles an hour ...

28 Aug 7min

The Warm Body Trap That's Quietly Killing Your Clinic - EP 308

Picture the Trojans, ten years into the war. Ten years of dead sons, food running low, hope running lower. Then one morning the Greek camp is gone, the ships are gone and standing at the gates is a gi...

26 Aug 20min

The One Broken Detail That Defines Your Whole Business - EP 307

I was driving with a buddy a while back and we pulled up next to a Nissan Versa. Out of nowhere he goes, how much you want to bet the rear passenger hubcap is off? I said what are you talking about. H...

14 Aug 8min

You Become What You Tolerate in Yourself - EP 306

It's 11:14 at night. You're in bed, phone in your hand. You told yourself two hours ago you'd be asleep by 10:30. You're not. You scroll one more reel, then one more. You check email even though nothi...

7 Aug 7min

My Mom Has Dementia, What It's Teaching Me About Life - EP 305

With dementia you don't lose someone all at once. You lose them a little bit at a time. Some days my mom knows exactly who I am. Some days I'm just a kind face sitting next to her. And that has forced...

31 Jul 9min

The Membership Mistakes Costing Your Clinic Six Figures a Year - EP 304

Can you say out loud right now exactly how much money is going to hit your account next month? Not a guess. Not "it depends on how busy we are." An actual number. Most clinic owners can't. And that on...

28 Jul 19min