571: No Funding, 104 Rejections & $411 Left in the Bank - How She made $65M+ on Flowers

571: No Funding, 104 Rejections & $411 Left in the Bank - How She made $65M+ on Flowers

In this episode, Christina Stembel, founder of Farmgirl Flowers, reveals how she built a $65M+ floral business from her dining room—with no funding, no degree, and no industry experience. She reveals: • Why she chose a perishable, logistics-heavy product in a recession • How she scaled with no marketing budget and $411 left in the bank • The scrappy strategies that drove early word of mouth and virality • Why she received 104 VC rejections—and why she’s now grateful • How she handles seasonality, shipping subsidies, and customer obsession • Why bootstrapping gave her the power to run the business her way If you're building a physical product brand or navigating growth without outside capital—this episode is a masterclass in grit, resourcefulness, and strategic thinking. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠Click here⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠Click here⁠⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠Click Here⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Connect With Farmgirl Flowers Website → Click Here Instagram → Click Here Christina’s Instagram → Click Here Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Website → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠Click here

Episoder(610)

TRAILER: Little Empires — A Foundr Original Series

TRAILER: Little Empires — A Foundr Original Series

You've heard from the best in the business — Mark Cuban, Alex Hormozi, Emma Grede. Their stories are incredible. But sometimes, you need to hear from someone who's exactly where you are right now. ...

11 Mar 3min

638: (Solo) How I'd Launch an Ecom Brand in 2026 with $10K and Zero Followers

638: (Solo) How I'd Launch an Ecom Brand in 2026 with $10K and Zero Followers

If you're just getting started with e-commerce and you're wondering how to actually scale with limited cash and no audience, this episode is for you. I get asked this all the time: "Nathan, how do I g...

9 Mar 8min

637: How One Decision Separates a $1 Million Business From a $250 Million One | Leila Hormozi

637: How One Decision Separates a $1 Million Business From a $250 Million One | Leila Hormozi

Leila Hormozi went from six arrests in 18 months to building a portfolio generating over $250 million in annual revenue by age 30. What makes her story fascinating isn't just the rags-to-riches narr...

6 Mar 1h

636: (Solo) The Facebook Ads Metrics That Actually Matter When Scaling

636: (Solo) The Facebook Ads Metrics That Actually Matter When Scaling

Most founders think scaling Facebook ads is about finding one winning ad and spending more behind it. But that's not how it works — especially not anymore. Here's the truth: the brands that scale o...

2 Mar 10min

635: The Meta Ads System Working in 2026 | Nick Shackelford

635: The Meta Ads System Working in 2026 | Nick Shackelford

Nick Shackelford has spent hundreds of millions of dollars profitably on Meta ads and grown Structured from zero to $76 million in revenue in under three years. And he's here to tell you this clearl...

27 Feb 52min

634: (Solo) My Current AI Stack (and How It’s Helping Us Move 10x Faster at Foundr)

634: (Solo) My Current AI Stack (and How It’s Helping Us Move 10x Faster at Foundr)

Most founders are either ignoring AI or drowning in it. But here's what I've learned after 13 years of building Foundr: AI isn't a shortcut to success — it's a tool. And when used right, it's like upg...

23 Feb 11min

633: We Built a $42M Business by Reinventing Coffee | Purity Coffee

633: We Built a $42M Business by Reinventing Coffee | Purity Coffee

Amber and Andrew Salisbury turned a marriage argument about coffee into an eight-figure health food empire. After Andrew couldn't find a single coffee brand that prioritized health over marketing, t...

20 Feb 50min

632: (Solo) Why In-Person Still Wins (Even in a Remote World)

632: (Solo) Why In-Person Still Wins (Even in a Remote World)

We've glorified remote work — the flexibility, the efficiency, the freedom to work from anywhere. And don't get me wrong, I love it too. But here's what we've lost in translation: humans are wired for...

16 Feb 6min

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