How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Jul 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(461)

Don't Just Sell A Product. Champion An Idea!

Don't Just Sell A Product. Champion An Idea!

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Small Biz Special: How A Small Theater Gets Attention

How can a small theater compete against a world of big, well-funded entertainment? In this special episode celebrating Entrepreneur and Yelp's list of America's Favorite Mom & Pop Shops, we take an in...

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The Most Annoying Tech Mystery, Solved!

The Most Annoying Tech Mystery, Solved!

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Why Eco-Friendly Products Keep Failing

Why Eco-Friendly Products Keep Failing

People say they want eco-friendly products, but they rarely actually buy them. Why? Because their marketing is all wrong. Utah State University marketing professor Ed Stafford explains.  Sponsor: Pa...

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Where the Greatest Creative Ideas Come From

Where the Greatest Creative Ideas Come From

Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Greatest Meetings Policy Ever

The Greatest Meetings Policy Ever

At The Lactation Network, anyone can opt out of any meeting. Why? Because CEO Sarah Kellogg Neff has a philosophy about meetings and company culture — and you need to hear it. Learn more about your ad...

31 Jul 202340min

Why More Creative People Should Be In Leadership Roles

Why More Creative People Should Be In Leadership Roles

Advertising legend David Droga, founder of Droga5 and now head of Accenture Song, explains why there should be more creatives in the C-suite — and why creatives should start seeing themselves as busin...

24 Jul 202335min

Prepare for the Worst With "The Flexible Method"

Prepare for the Worst With "The Flexible Method"

Learn more about your ad choices. Visit megaphone.fm/adchoices

17 Jul 202323min

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