How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Jul 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(459)

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How to Find Great Talent, with Tyler Cowen

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Turning Plastic Trash Into Construction Materials

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How to Balance Predictability With Surprise

How to Balance Predictability With Surprise

What's the secret to making something great? It's a combination of predictability and surprise — and a healthy Rule of Rules. To find out what all this means, listen to this, our special 250th episode...

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How Nintendo's Battle over Wii Sports Was Won

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In 2006, a debate raged inside of Nintendo: Do they bundle their new Wii console with the game Wii Sports, or sell the game separately? Reggie Fils- Aimé was president of North America at the time, an...

2 Mai 202226min

Behind the Scenes of A Kickstarter and Shark Tank Fail

Behind the Scenes of A Kickstarter and Shark Tank Fail

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A Star Trek Legend’s Advice on How to Be More Creative

A Star Trek Legend’s Advice on How to Be More Creative

John de Lancie, best known as Q from Star Trek, gives fantastic advice on how to find inspiration. It's not something to seek; it's a habit to build. (John was recorded at ciLive! in Des Moines.) Lear...

18 Apr 202219min

Making Good Ideas Bigger, with Summit's Elliott Bisnow

Making Good Ideas Bigger, with Summit's Elliott Bisnow

Sometimes an idea won't work until it's bigger. So how can you start thinking bigger yourself? A conversation with Summit cofounder Elliott Bisnow, coauthor of "Make No Small Plans". Learn more about ...

11 Apr 202228min

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