How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Jul 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(456)

 Michael Bosstick on How to Build and Leverage an Audience

Michael Bosstick on How to Build and Leverage an Audience

Michael Bosstick, founder and CEO of Dear Media, breaks down the mechanics of audience growth and what smart creators do after they’ve built one. He shares his proven blueprint for turning attention i...

20 Okt 202541min

How to Take a Long Vacation

How to Take a Long Vacation

Most people think taking a month off work is impossible, but what if it’s actually a smart career move? Jillian Johnsrud, author of Retire Often, argues that planning a “mini-retirement” isn’t just go...

13 Okt 202525min

Everything You Know About Leadership Is Wrong

Everything You Know About Leadership Is Wrong

Jon Levy, behavioral scientist and author of Team Intelligence, is here to blow up what you thought you knew about leading teams. He reveals why most leadership advice is outdated, how the entire indu...

6 Okt 202530min

Uncover Hidden Value for Customers, with Alibaba.com's President

Uncover Hidden Value for Customers, with Alibaba.com's President

Entrepreneurs face two kinds of problems: One has clear answers, the other does not. But is it possible to take unclear paths... and make them clearer? Alibaba.com president Kuo Zhang joins the show t...

29 Sep 202526min

How to Change Without Losing Yourself

How to Change Without Losing Yourself

Most businesses that resist change die. But Jake Shivery refused to give up analog photography and turned his Portland shop, Blue Moon Camera and Machine, into a thriving 26-person business.  But to k...

22 Sep 202527min

Win Customers’ Attention with This Clever Strategy

Win Customers’ Attention with This Clever Strategy

Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win c...

15 Sep 202530min

  How Not to Die as a Company

How Not to Die as a Company

What do you do when your company is running out of money, your industry has collapsed, and even you think your idea is dumb? That’s the situation Siqi Chen, now founder and CEO of the finance platform...

8 Sep 202537min

How to Get AI to Recommend You

How to Get AI to Recommend You

Search is changing. Instead of typing a few words into Google, clients are now asking AI tools for hyper-specific recommendations. So how do you make sure they still find you? In this episode, Max Des...

1 Sep 202532min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
finansredaksjonen
pengesnakk
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
utbytte
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
okonomiamatorene
lederpodden
lydartikler-fra-aftenposten
rss-markedspuls-2
rss-investering-gjort-enkelt
shifter
rss-impressions-2
rss-fa-makro