How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Jul 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(462)

Work Your Next Job

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Want to get ahead? Expand beyond the things being asked of you, and focus on the things *nobody* asks you to do. I explain my "Work Your Next Job" philosophy, share some of my own stories, and then pl...

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The Mindset That Helps You Hit the NYT Best-Seller List

The Mindset That Helps You Hit the NYT Best-Seller List

Learn more about your ad choices. Visit megaphone.fm/adchoices

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What It Takes To Be A Superforecaster

What It Takes To Be A Superforecaster

When there are many options in front of us, how can we pick the best one? Warren Hatch has the answer. He's the CEO of Good Judgment, a forecasting company that fosters a team of "superforecasters" — ...

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Maria Sharapova: "I Hire People I Can Lose With"

Maria Sharapova: "I Hire People I Can Lose With"

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30 Aug 202142min

Hey Freelancers, Fix Your Portfolio!

Hey Freelancers, Fix Your Portfolio!

Learn more about your ad choices. Visit megaphone.fm/adchoices

23 Aug 202126min

A Leader Who Asks, "Should I Still Be CEO?"

A Leader Who Asks, "Should I Still Be CEO?"

Learn more about your ad choices. Visit megaphone.fm/adchoices

16 Aug 202126min

When Internet Connectivity Goes Out

When Internet Connectivity Goes Out

An internet connection is the lifeblood of any business, so how can you maximize your uptime? In this special episode brought to you by AT&T Business, we hear from entrepreneurs who have struggled wit...

10 Aug 202125min

You Know Change Is Necessary. What's Next?

You Know Change Is Necessary. What's Next?

When things are going wrong, how do you know what change to make? Wharton professor Katy Milkman, author of the book "How to Change", explains a few simple ways to identify the best path forward. Lear...

9 Aug 202126min

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