How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Jul 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(460)

What Makes You Memorable?

What Makes You Memorable?

It may not be what you think! In this episode, Jason Feifer explains why "quality isn't enough." Learn more about your ad choices. Visit megaphone.fm/adchoices

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Treat Your Brand Like It's A Mission

Treat Your Brand Like It's A Mission

How do you create passionate customers? Little Spoon's Lisa Barnett has an answer: Treat your brand like it's a mission—identifying an enemy, releasing a manifesto, and offering many ways to onboard y...

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The Pandemic Can't Change Your Purpose

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Baked goods company Foodstirs had big plans for 2020, but had to reinvent everything when the pandemic came. This is a story about the importance of knowing your mission, and how it can keep you focus...

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"What The Hell Am I Doing?" with Hint Water's Kara Goldin

Ever feel like you're up against the impossible? Hint Water's Kara Goldin did. In this conversation about her new book "Undaunted," she describes how she got through her doubts (hint: focus on custome...

30 Nov 202034min

Closing A Huge Deal During A Pandemic

Closing A Huge Deal During A Pandemic

How do you pull off the biggest business deal of your life... while a pandemic changes all the rules? That's what John Berkowitz of OJO Labs pulled off, raising $68.1 million in the process. And here'...

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A Podcast About the People Behind Yelp Reviews

A Podcast About the People Behind Yelp Reviews

Learn more about your ad choices. Visit megaphone.fm/adchoices

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How Dunkin' Went From A Family Business to a Powerhouse

How Dunkin' Went From A Family Business to a Powerhouse

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Gary Vaynerchuk Solves His Multi-Million-Dollar Problem

Gary Vaynerchuk Solves His Multi-Million-Dollar Problem

Gary Vaynerchuk just entered the consulting industry. Why? In this conversation, Gary tells Entrepreneur editor in chief Jason Feifer about how the new business solves a problem inside his company Vay...

9 Nov 202035min

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