How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Jul 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(463)

Seeing Opportunity During Coronavirus, part 2

Seeing Opportunity During Coronavirus, part 2

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Eric Yaverbaum, chairman of Ericho Communications, has been sick in bed with COVID-19 for 11 days. But he's been able to lead his company with optimism, transparency, and blunt reality. Learn more abo...

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Don't Resist Change: A Cold, Cautionary Tale

Don't Resist Change: A Cold, Cautionary Tale

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Seeing Opportunity During the Coronavirus

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How can entrepreneurs adapt to coronavirus, and set themselves up for a stronger future? In this episode, hear directly from five of them—as they share their thoughts about how to pivot, produce new p...

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Perfect Your Pitch, with "OxiClean Guy" Anthony Sullivan

Perfect Your Pitch, with "OxiClean Guy" Anthony Sullivan

How do you say the most in the fewest amount of words? Expert pitchman Anthony Sullivan, known for being the face of OxiClean as well as his new CBD brand MontKush, explains how. Learn more about your...

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"You Can Save Me, Or Destroy Me"

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Learn more about your ad choices. Visit megaphone.fm/adchoices

16 Mar 202029min

Stop Doing What Customers Hate!

Stop Doing What Customers Hate!

Learn more about your ad choices. Visit megaphone.fm/adchoices

9 Mar 202029min

Trust Is Your Competitive Advantage

Trust Is Your Competitive Advantage

How can something so basic—so obvious!—be a competitive advantage? Here's why: Because too many people forget to build trust. I explain, and then discuss it with a guy who won my trust. It's Jay Sofer...

2 Mar 202027min

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