How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Jul 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(456)

Can Sun-Maid Raisins Adapt To A New Generation?

Can Sun-Maid Raisins Adapt To A New Generation?

Harry Overly got an unexpected call one day from Sun-Maid, the raisin company with the famous red box featuring a grapescarrying girl. It needed a new CEO—was he interested? “What is the appetite for ...

27 Mai 201920min

Michelle Pfeiffer's Hard-Earned Entrepreneurship Lesson

Michelle Pfeiffer's Hard-Earned Entrepreneurship Lesson

Learn more about your ad choices. Visit megaphone.fm/adchoices

20 Mai 201932min

The Six-Step Plan for Success

The Six-Step Plan for Success

Nobody can see the pathway ahead of them. We’re all blind. But the people who succeed are the ones willing to walk in the dark anyway. On this episode, host Jason Feifer shares his six-step plan for s...

13 Mai 201923min

Orangetheory Nearly Destroyed Its Brand

Orangetheory Nearly Destroyed Its Brand

Learn more about your ad choices. Visit megaphone.fm/adchoices

6 Mai 201918min

How Do You Convince Clients That You're Valuable?

How Do You Convince Clients That You're Valuable?

Namogoo is an Israeli company that solves a problem most companies don't know exist. That became quite a sales challenge: Its founders needed to get clients' attention, and then convince them to pay a...

29 Apr 201915min

Why A Hit Product Turned Into A Flop

Why A Hit Product Turned Into A Flop

It’s the case of the mysteriously popular growler! The e-commerce company Huckberry sold tons of growlers during the holiday season—but the people who bought the growlers disappeared afterwards. They ...

22 Apr 201915min

"Kill Your Business With A Better Business"

"Kill Your Business With A Better Business"

What do you do when conditions change, and your business starts to fail? You could try to save the business. Or, you could “kill your business with a better business”—essentially take what you’ve lear...

15 Apr 201919min

The Terrible Lesson of Chain Stores

The Terrible Lesson of Chain Stores

Be honest: What do you do when the world around you changes? Most people probably say they change along with the world... but few actually do. Most people resist. And resistance leads nowhere. That’s ...

8 Apr 201941min

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