How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Jul 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(456)

How Notion Became A $10 Billion Company

How Notion Became A $10 Billion Company

Notion is changing the way people communicate and collaborate. Cofounder and CEO Ivan Zhao has an unusual philosophy about how to do it — which anyone can follow. Learn more about your ad choices. Vis...

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When to Quit Something That No Longer Works

When to Quit Something That No Longer Works

Catherine Connelly cofounded one of the first social media platforms, and was early in the online dating space. And over time, she learned how to do a very hard thing: She killed features that she lov...

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Stop Trying, and Start Doing

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Carla Ondrasik hates the word "try." She says it's holding you back from taking action achieving your goals. On today's episode, Carla will give you a better way to approach big and scary tasks: No mo...

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How to Recover After You Screw Up

How to Recover After You Screw Up

I bombed on stage. It was terrible and embarrassing. Then I learned something very important about how to recover, and it's a lesson I'll use for the rest of my life. Here it is. It'll make you feel b...

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How to Motivate Teams That Fear For their Jobs

How to Motivate Teams That Fear For their Jobs

Work is changing. People don't feel job security they way they did before. So how do you motivate teams that are operating scared? Mithu Storoni has a unique answer. She's a physician, neuroscience re...

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Turn Your Customers' Thoughts Into Amazing Products

Turn Your Customers' Thoughts Into Amazing Products

Want to build incredible products? Listen closely to your customers, and (importantly!) have a system to turn those insights into action. In this episode, I speak with Mary Beth Westmoreland, VP of Se...

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How to Make Money as an Artist

How to Make Money as an Artist

We had an idea: What if we took a talented but financially struggling artist, and paired them with a coach who helps artists build businesses? The result was magic! Today, you'll hear art-business coa...

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