Women Undervalue Themselves by 20% | Emilie Vanpoperinghe - ODDBOX
scale with soul7 Jul 2025

Women Undervalue Themselves by 20% | Emilie Vanpoperinghe - ODDBOX

Most founders don't talk about this... but success isn't years of experience... it's confidence!

Emilie Vanpoperinghe, CEO of Oddbox, built a wonky vegetables business into a £20M+ scale-up.

This revolutionary female founder explains the uncomfortable biases women have in business, her hiring protocol and what leadership advice backfired on her.

🧠 What You'll Learn:

▪️ Why confidence trumps experience in determining entrepreneurial success (and the 20% confidence gap that's holding women back)

▪️ How to stay close to customers without losing focus as you scale to 50,000+ users

▪️ The uncomfortable truth about hiring bias

▪️ How small sustainable actions create bigger behavioural shifts than grand gestures

▪️ Why asking for input when you don't really want it damages team trust

▪️ The art of being directive as a leader without being authoritarian

📖 Chapters:

00:00 - Intro

01:35 - From Finance to Fighting Food Waste

08:03 - Tangible vs Intangible Impact

13:00 - The Sustainability Brand Balancing Act

19:17 - When Product-Market Fit Isn't Enough

25:24 - Staying Close to 50,000 Customers

32:00 - The Values Exercise That Almost Failed

38:22 - "I Ended Up Hiring All Men"

43:18 - The Confidence Research That Shocked Emilie

52:15 - Why She doesn't post on LinkedIn

57:23 - Co-founding With Your Husband

01:03:58 - "Stay Odd" — What It Really Means in Management

🍿 WATCH NEXT (on Youtube)

If you liked this conversation, you'll love this one too:

How To Be A Great Manager | Mel Murray-Serter (interview)

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