The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music

The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music

In this episode of The Manager’s Playbook, we’re joined by Laurie Lee Boutet, Billboard Canada’s Manager of the Year and the powerhouse behind Charlotte Cardin and The Beaches.

Laurie shares how she transitioned from Universal Music Canada to artist management, what she learned inside the label system, and how she’s built long-term success by trusting her instincts and empowering her artists.

We unpack her strategies around TikTok, viral moments, and CRM, dive into the advantages of the Canadian grant system, and explore what it means to lead with clarity, kindness, and conviction in today’s music business.

Whether you’re managing artists, building a brand, or chasing longevity in the industry, this episode delivers real tools and honest insight.

Simply put, a conversation like this doesn't come cheap.


Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

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27 Jun 202521min

Inside the Playbook: Ray Daniels on The Biggest Lie About Publishing Deals

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The Manager's Playbook 027: Ray Daniels - Jay-Z vs Bow Wow, Theron Thomas, Lizzo, Ciara, Breaking Into the Music Industry, Building His Brand & Lessons From the Greats

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Ray Daniels has seen every corner of the music business, from making hits to being blackballed, from major label boardrooms to building R.A.Y.D.A.R. Management from the ground up.In this episode of Th...

23 Jun 20252h 7min

Inside the Playbook: Russ on the Dark Side of Music Success & Healing

Inside the Playbook: Russ on the Dark Side of Music Success & Healing

In this clip of The Manager’s Playbook, Russ shares the emotional cost of success and the internal reset that followed. From confronting public perception to redefining identity, he unpacks the deeper...

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Inside the Playbook: Russ on How His Day-One Business Partner Saved His Music Career

Inside the Playbook: Russ on How His Day-One Business Partner Saved His Music Career

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21 Jun 202513min

Inside the Playbook: Russ on How He Turned Down Labels and Made $1M/Month from Masters

Inside the Playbook: Russ on How He Turned Down Labels and Made $1M/Month from Masters

In this clip of The Manager’s Playbook, Russ shares the story behind one of the most unconventional label deals in the industry.He went from making $100K/month independently to partnering with Columbi...

20 Jun 202513min

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