The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music

The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music

In this episode of The Manager’s Playbook, we’re joined by Laurie Lee Boutet, Billboard Canada’s Manager of the Year and the powerhouse behind Charlotte Cardin and The Beaches.

Laurie shares how she transitioned from Universal Music Canada to artist management, what she learned inside the label system, and how she’s built long-term success by trusting her instincts and empowering her artists.

We unpack her strategies around TikTok, viral moments, and CRM, dive into the advantages of the Canadian grant system, and explore what it means to lead with clarity, kindness, and conviction in today’s music business.

Whether you’re managing artists, building a brand, or chasing longevity in the industry, this episode delivers real tools and honest insight.

Simply put, a conversation like this doesn't come cheap.


Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Episoder(268)

Inside the Playbook: Director X on The Precious Trap You Never Knew You Were In

Inside the Playbook: Director X on The Precious Trap You Never Knew You Were In

In this clip, Director X unpacks the creative mindset behind some of the most iconic music moments of the last decade, from Hotline Bling to Life is Good.Through real stories involving Drake, Jay-Z, a...

6 Jun 202513min

Inside the Playbook: Nick Raphael on The Harsh Truth About Why Your Music Isn’t Working

Inside the Playbook: Nick Raphael on The Harsh Truth About Why Your Music Isn’t Working

In this episode, Nick Raphael gets real about one of the biggest misconceptions in the music industry: talent alone doesn’t break artists. Effort does.We explore why consistent output, audience buildi...

5 Jun 202513min

Inside the Playbook: Nick Raphael on How He Beat Every Major Label to Sign Jay-Z

Inside the Playbook: Nick Raphael on How He Beat Every Major Label to Sign Jay-Z

Before the billion-dollar empire, Jay-Z was just an overlooked artist with a brilliant album, and no U.S. label willing to take the risk.In this episode, Nick Raphael, former President of Capitol Reco...

4 Jun 202514min

Inside the Playbook: Nick Raphael on The Real Reason Some Artists Never Make It

Inside the Playbook: Nick Raphael on The Real Reason Some Artists Never Make It

In this episode, Nick Raphael, former President of Capitol Records UK, pulls back the curtain on what actually makes or breaks an artist’s career.It’s not just about talent. It’s about having the righ...

3 Jun 202511min

Inside the Playbook: Nick Raphael on Why Indie Artists Are Winning More Than Ever in 2025

Inside the Playbook: Nick Raphael on Why Indie Artists Are Winning More Than Ever in 2025

In this episode, Nick Raphael, former President of Capitol Records UK, uncovers a core truth of the music business: a hit record means nothing without the right artist.We dive into why some tracks nev...

2 Jun 202512min

Inside the Playbook: Director X on Mastering the Creative Hustle in 2024

Inside the Playbook: Director X on Mastering the Creative Hustle in 2024

In this episode, legendary filmmaker Director X breaks down how to cut through the noise in a content-heavy world, and why the best visuals aren’t always the most expensive.From using real locations a...

1 Jun 202514min

Inside the Playbook: Director X on Why Music Videos Matter More Than You Think

Inside the Playbook: Director X on Why Music Videos Matter More Than You Think

In this episode, legendary music video director Director X breaks down the role of music videos in 2024, and why they still matter in a world dominated by streamers and short-form content.From drawing...

31 Mai 202513min

Inside the Playbook: Byron Wilson on The Must Know Tips to Break an Artist in 2024

Inside the Playbook: Byron Wilson on The Must Know Tips to Break an Artist in 2024

Ruiz and Byron take you on a journey through the discovery and management of the phenomenal Jessie Reyez. It all began in 2013 with a serendipitous Facebook connection that led to an unexpected musica...

30 Mai 20259min

Populært innen Underholdning

papaya
enkel-servering
harm-og-hegseth
storefri-med-mikkel-og-herman
tore-og-haralds-podkast
tusvik-tnne
konspirasjonspodden
big-5-med-nils-og-harald-2
topp-3-med-wold-og-fladseth
ma-pa-behandling-med-morten-ramm
hovla
folk-flest-med-linn-og-nils
kjendiscrush-med-sofie-karlstad
nare-venner
vitnemal
gi-meg-alle-detaljene
rss-gammal-maiden
feedback-med-egon-holstad
christine-dancke
singel