Ep. 036: Authority > Ads | How to Win in AI-Driven Search
The Good Press Pod7 Jul 2025

Ep. 036: Authority > Ads | How to Win in AI-Driven Search

Welcome to Le Café, your go-to spot for conversations that energize.

This week, Lindsey breaks down one of the biggest shifts happening in real time: how AI is changing the way people search—and what that means for your brand’s visibility.

If you’ve been pouring money into Google Ads without building true authority, this one’s for you.

In this episode, Lindsey unpacks how tools like ChatGPT are reshaping discovery. You’ll learn why quotes matter more than clicks, how earned media feeds AI models, and why your leadership voice needs to be part of the public record now.

We walk through:

    • Why chatbot traffic is exploding (up 80% YoY!)

    • How AI chooses what sources to recommend

    • What gets scraped, cited, and remembered—and what doesn’t

    • The 6-part PR strategy to future-proof your visibility

    ______________

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