Data Skeptic: Ad Tech
Data Skeptic18 Jun 2022

Data Skeptic: Ad Tech

Increasingly, people get most if not all of the information they consume online. Alongside the web sites, videos, apps, and other destinations, we're consistently served advertisements alongside the organic content we search for or discover. Targetted ads make it possible for you to discover relevant new products you might otherwise not have heard about. Targetting can also open a pandora's box of ethical considerations. Online advertising is a complex network of automated systems. Algorithms controlling algorithms controlling what we see.

This season of Data Skeptic will focus on the applications of data science to digital advertising technology. In this first episode in particular, Kyle shares some of his own personal experiences and insights working in pay-per-click marketing.

Click for additional show notes

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Episoder(601)

Shadow Profiles on Social Networks

Shadow Profiles on Social Networks

Emre Sarigol joins me this week to discuss his paper Online Privacy as a Collective Phenomenon. This paper studies data collected from social networks and how the sharing behaviors of individuals can ...

13 Feb 201538min

[MINI] The Chi-Squared Test

[MINI] The Chi-Squared Test

The Chi-Squared test is a methodology for hypothesis testing. When one has categorical data, in the form of frequency counts or observations (e.g. Vegetarian, Pescetarian, and Omnivore), split into tw...

6 Feb 201517min

Mapping Reddit Topics with Randy Olson

Mapping Reddit Topics with Randy Olson

My quest this week is noteworthy a.i. researcher Randy Olson who joins me to share his work creating the Reddit World Map - a visualization that illuminates clusters in the reddit community based on u...

30 Jan 201529min

[MINI] Partially Observable State Spaces

[MINI] Partially Observable State Spaces

When dealing with dynamic systems that are potentially undergoing constant change, its helpful to describe what "state" they are in.  In many applications the manner in which the state changes from on...

23 Jan 201512min

Easily Fooling Deep Neural Networks

Easily Fooling Deep Neural Networks

My guest this week is Anh Nguyen, a PhD student at the University of Wyoming working in the Evolving AI lab. The episode discusses the paper Deep Neural Networks are Easily Fooled [pdf] by Anh Nguyen,...

16 Jan 201528min

[MINI] Data Provenance

[MINI] Data Provenance

This episode introduces a high level discussion on the topic of Data Provenance, with more MINI episodes to follow to get into specific topics. Thanks to listener Sara L who wrote in to point out the ...

9 Jan 201510min

Doubtful News, Geology, Investigating Paranormal Groups, and Thinking Scientifically with Sharon Hill

Doubtful News, Geology, Investigating Paranormal Groups, and Thinking Scientifically with Sharon Hill

I had the change to speak with well known Sharon Hill (@idoubtit) for the first episode of 2015. We discuss a number of interesting topics including the contributions Doubtful News makes to getting sc...

3 Jan 201531min

[MINI] Belief in Santa

[MINI] Belief in Santa

In this quick holiday episode, we touch on how one would approach modeling the statistical distribution over the probability of belief in Santa Claus given age.

26 Des 20149min

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