Cycle Breakers & Money Makers8 Nov 2023

6. How to Define Thought Leadership that Attracts PR and Demand

The average American is exposed to 4,000 to 10,000 marketing messages every single day. Standing out in a meaningful way comes down to your thought leadership, and being an advocate for the community you serve.

Thought leadership is like singing a song you wrote JUST for your community, while everyone else is competing to play the SAME song, but louder.

That's why when it comes to selling higher ticket services, your clients EXPECT you to have a perspective they haven't heard before.

They expect you to have been listening. They expect you to advocate for them. That's why defining your thought leadership is essential.

And before you say "well I don't feel like a leader," or "why would anyone want to listen to me?" Hear me when I say: As women of color, we all have a gold mine of thought leadership within us.

Why? Because up until this point, our perspectives have not been centered. There is so much value in simply creating solutions to fill gaps in the market that you are able to see because of who you are.

And in this sense, your thought leadership finds YOU. You just have to be ready to communicate it to your audience. That's what today is for! So get ready and as always, if you enjoyed this episode, share it with others who you think need to hear it!

In this episode, I discuss:

What is thought leadership and why it’s important
Why it can be difficult for WOC to see themselves as thought leaders when you’re actually sitting on a goldmine of thought leadership
How thought leadership creates demand
How you can uncover your thought leadership

Join the waitlist for Reclamation Mastermind HERE!

Connect with me:

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(99)

92. Why I Moved to Mexico, the Homeland I Never Knew

This move wasn't a "rebuild". It came from the happiest season of my life.I was living in San Francisco, in a condo on a hill with a 180-degree view that people would film when they walked in. I'd hit...

14 Aug 35min

91. How I Brought in 30 Clients in Q1 — BTS: 100 Clients in 2026

If you've been selling yourself — your access, your time, your proximity — and wondering why scaling feels impossible, this episode is going to reframe the whole thing.This is Part 1 of Behind the Sce...

22 Mai 32min

90. How I've made make huge identify-shifting decisions over the last decade+

What if you’re not actually confused?What if you already know what needs to change, but you’re afraid to feel the grief, guilt, or fear that comes with saying it out loud?In this episode, I’m sharing ...

17 Apr 28min

89. Webinar Replay: Create Daily Conversations, Weekly Leads, and Monthly High-Ticket Sales Through Storyselling

Your content isn’t random.But your results feel random.And even when people are viewing, it’s not always turning into clients.Part of that is messaging - 👉🏽If someone new lands on your page, can the...

20 Mar 2h 14min

88. How I sold out a brand new offer with 56% waitlist conversion

One of the biggest mistakes I see business owners make is creating offers they want to sell — without having a real process for listening to what people already want. They don't have a Demand Validati...

15 Feb 27min

87. How I'm Marketing Differently on Instagram Going Into 2026

If Instagram stopped feeling fun, if your account stopped growing, or if you used to land clients from it but that has slowed drastically— this episode is your reset.In this episode, I’m sharing how I...

29 Des 202536min

86. "You are the niche" vs "pick a profitable niche" -which is it?

“You are the niche.” “Pick a profitable niche.”These two messages get thrown around like absolute truths — but what if both are true and incomplete?In this episode, I unpack the real nuance between bu...

10 Des 202536min

85. How to Know If Your Niche Is Too Narrow or Not Profitable

Choosing or refining your niche isn’t just a task for new business owners. Even 5+ years in, your niche may be the reason your visibility, revenue, or lead quality has plateaued.Especially with intere...

12 Nov 202530min