65: How to stop wasting time and money on the wrong strategies

65: How to stop wasting time and money on the wrong strategies

You’re already making money.

You’ve got a proven offer, clients, and the receipts to show for it.

But even now, you’re looking around at what everyone else is doing—and wondering if you're missing something.

Should I be doing reels like her?

Should I start a funnel?

Should I be on LinkedIn more?

If you’ve ever felt that spiral of “do I need to do that too?”—this episode is for you.

In this solo, I’m talking about:

  • Why this happens especially to women of color and daughters of immigrants
  • The difference between tactics and strategy (and why this matters more the further along you get)
  • The 5 questions that will help you decide what’s actually aligned for your business
  • A story from a past interview with a marketing exec who launched Airbnb and Lyft—and how it shaped the way I coach today

This episode isn’t about working harder or optimizing faster.

It’s about thinking more like a CEO and less like a good student.

If you’re tired of outsourcing your decisions and you’re ready to build a strategy that honors your values, capacity, and goals—press play.

🎧 How to Stop Wasting Time and Money on the Wrong Strategies

🪴 Resources:


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