From Legacy Companies to Wood Flooring's Cutting Edge: An Interview With AHF Products' Milton Goodwin

From Legacy Companies to Wood Flooring's Cutting Edge: An Interview With AHF Products' Milton Goodwin

In this sponsored episode of All Things Wood Floor, host Steve Diggins sits down with Milton Goodwin, VP of product management-hardwood at AHF Products—the powerhouse behind the iconic Bruce brand—to explore how innovation, heritage and craftsmanship are shaping the hardwood flooring industry. From Bruce's roots in 1884 to AHF's modern approach to unfinished solid and engineered flooring and domestic manufacturing, the conversation covers key topics like the evolution of performance-driven flooring products, trends in design and finish, and how AHF is responding to global supply chain challenges with strategic investments in U.S.-based production. Goodwin also shares insights on sustainability initiatives and how the company supports wood floor pros through technology and training. Whether you're a seasoned flooring professional or just passionate about what's underfoot, this episode offers valuable insight into why AHF Products continues to set the standard for performance and style in wood flooring.

Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com. Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.

Episoder(64)

Sharing the Knowledge: Longtime Wood Flooring Pro Roy Reichow

Sharing the Knowledge: Longtime Wood Flooring Pro Roy Reichow

After 50 years in the wood flooring industry—decades as a wood flooring contractor and more recently as an inspector and consultant—Roy Reichow has just about seen it all. In this episode he talks abo...

28 Jul 20211h 3min

Meet the 2021 WFB Ultimate Wood Floor Guy & Gal: Anthony Magaro and Jessica Peterson

Meet the 2021 WFB Ultimate Wood Floor Guy & Gal: Anthony Magaro and Jessica Peterson

Anthony Magaro and Jessica Peterson are the 2021 Wood Floor Business Ultimate Wood Floor Guy & Gal, and in this episode they talk with host Stephen Diggins about what’s rewarding and challenging about...

30 Jun 202149min

Doing High-End Floors Down Under: Insights from Award-Winner Greg Ceglarski

Doing High-End Floors Down Under: Insights from Award-Winner Greg Ceglarski

When it comes to out-of-the-box designs for stairs or wood floors, Greg Ceglarski’s Scribed Flooring in Brisbane, Australia has become a go-to company and recipient of many awards. Hear from Greg as h...

10 Jun 202155min

Booming Demand, Raw Material Shortages and Industry Projections: a Manufacturer Outlook with Bostik's Michael Jenkins

Booming Demand, Raw Material Shortages and Industry Projections: a Manufacturer Outlook with Bostik's Michael Jenkins

There's never been a time quite like this in the wood flooring industry, as construction companies experience surging demand and raw material shortages. Michael Jenkins, construction and consumer busi...

14 Mai 202145min

The Wisdom of Howard Brickman: How Wood Floor Pros Can Stay Out of Trouble

The Wisdom of Howard Brickman: How Wood Floor Pros Can Stay Out of Trouble

Host Stephen Diggins talks with one of the legends of the wood flooring industry, longtime pro Howard Brickman of Brickman Consulting in Norwell, Mass. After starting his wood flooring career as the m...

5 Apr 202151min

Preserving History: Insights From Wood Floor Restoration Expert Michael Purser

Preserving History: Insights From Wood Floor Restoration Expert Michael Purser

Host Stephen Diggins talks one of top experts in the United States on wood flooring restoration, Michael Purser of The Rosebud Company in Atlanta. Purser has worked on some of the highest profile rest...

15 Mar 20211h 1min

The Next Gen: Talking With Young Wood Flooring Pro Jake Schlichte

The Next Gen: Talking With Young Wood Flooring Pro Jake Schlichte

Why aren't there more young pros entering the wood flooring industry? Wood Floor Business talks with 29-year-old Jake Schlichte, owner of Auburn, N.H.-based North Country Hardwoods, about everything f...

1 Mar 202147min

Introducing the All Things Wood Floor Podcast

Introducing the All Things Wood Floor Podcast

Wood Floor Business is about to launch its Podcast, All Things Wood Floor, hosted by longtime wood flooring pro and popular author/blogger Stephen Diggins. Listen to a sneak preview from Stephen now. ...

12 Feb 20213min

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