Episode 43: Jess and Matt Fealy (Theme: getting agtech ready)

Which countries are best prepared for agtech? And what can farmers do to get started today?
In this episode we hear from a farming couple, Jess and Matt, about social media, robotics, and picking low hanging fruit when it comes to innovation. Jess and Matt Fealy returned to farm life after a long stint in the corporate world to grow avocados, mangoes, and limes in Far North Queensland.
For them, being agtech ready is about having an open mind, trying new things, and thinking beyond business-as-usual. Their advice is lean in and take control of what you can. But when it comes to implementing technology, to remember that innovation is not a band-aid for sound business practices- it’s a natural progression of good decision making.
Matt also shares insights from his recently completed Nuffield scholarship on robotics and automation in horticulture.
This episode is the third in the theme, Getting AgTech Ready, brought to you in partnership with Decipher, a precision agriculture solution that helps growers and agronomists make data driven decisions. Find them on social media @DecipherAgTech
Jess and Matt’s farm - blueskyproduce.com.auKeeping in simple on social media - instagram.com/p/ByD-mFep8SSMatt’s Nuffield report and video presentation - https://nuffield.com.au/matthew-fealy/Future Agro Challenge - fac.startuptablelands.orgInsights from the episode on our blog here