Ep 49: Rachel Hay on the role of women in agtech adoption

Ep 49: Rachel Hay on the role of women in agtech adoption

This week, Dr. Rachel Hay, social scientist at James Cook University and boutique pig farmer, shares insights from her PhD on the role of women in agtech adoption. Published in 2014, Rachel’s findings still hold true and could be helpful for agtech companies looking to understand the industry and develop marketing strategies that can cut through the noise.

Episoder(204)

From Demo Farms to Adoption with Wine Australia

From Demo Farms to Adoption with Wine Australia

When your organization is tasked with the job of getting growers to adopt new technology, there are a few tried, and frankly, not-so-true options to choose from. The world is lightly littered with var...

19 Feb 202538min

Killing Weeds Without Poison with Liam Hescock at Azaneo

Killing Weeds Without Poison with Liam Hescock at Azaneo

Controlling weeds on farms is a sticky, two part challenge. First, you’ve got to identify the weeds, as distinct from the plants you want to grow. Then, you’ve got to destroy the undesirables and keep...

5 Feb 202536min

2025 in AgTech… So what? with Shane Thomas

2025 in AgTech… So what? with Shane Thomas

As the new year gets underway, we’ve been thinking about the likely ups and downs ahead for the agtech world. We’ve been searching for insights in the recent announcement that FMC’s corporate venture ...

22 Jan 202533min

How Business Model Innovation Changed AgTech in 2024

How Business Model Innovation Changed AgTech in 2024

There’s nothing like the end of another year to have us reflecting on the recent successes in the world of agtech, and the many challenges still left to overcome. One thing that has continued to stand...

11 Des 202434min

Shortening the Long Game in Livestock Breeding with Gerard Davis from Nbryo

Shortening the Long Game in Livestock Breeding with Gerard Davis from Nbryo

The history of agriculture is a history of selective breeding. Whether it’s plants or animals, humans have been choosing desirable traits and making sure those traits make it to the next generation fo...

27 Nov 202438min

Rethinking Who Pays in Irrigation AgTech with Jairo Trad

Rethinking Who Pays in Irrigation AgTech with Jairo Trad

Despite its importance to both agricultural and environmental outcomes, irrigation has not been a terribly successful subsection of agtech. We have our theories about why that is (we wrote a whole rep...

13 Nov 202437min

The Two Faces of Global ESG in Ag with Catherine Marriott

The Two Faces of Global ESG in Ag with Catherine Marriott

Depending on where you sit, the supremacy of ESG (Environmental, Social, and Governance) action seems inevitable. Corporates are talking about. Investors are talking about it. Governments, regulators,...

30 Okt 202433min

Fractal Ag Pitch Breakdown with Ben Gordon and Shane Thomas

Fractal Ag Pitch Breakdown with Ben Gordon and Shane Thomas

Farmland has long been a popular asset among investors for its steady appreciation and resistance to economic downturns. At the same time, farmland is also a challenging asset at times, especially for...

16 Okt 202441min

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